We have some exciting news to share.

TargetPoint Consulting is joining Deep Root Analytics – and if you know the history, you can understand our excitement.

TargetPoint is one of the most respected names in Republican research. The firm pioneered microtargeting in 2003 during the Bush re-election and has spent the last two decades delivering best-in-class survey research, focus groups, and strategic consulting to some of the country's most consequential campaigns. TargetPoint's political practice is merging into Deep Root, and Michael Meyers has been appointed Chairman of the Board. This isn't a merger of strangers - it's the completion of something that started over two decades ago.

For our clients, this means more – from people you already know.

On the Deep Root side, our clients have come to rely on highest-caliber custom microtargeting, a voter model library refined over two decades, the Deep Root Platform for media for all-in-one media optimization, and innovative reach and frequency tools that drive measurement and retargeting in real time. That doesn’t change.

Those tools were massive industry advancements when we built them, and we’ve never stopped innovating or investing. Deep Root’s clients have placed over $2.5 billion in TV advertising against our custom linear ratings since 2014. Our TV viewership panel now covers nearly 35 million households across all 210 media markets, and reach and frequency has expanded to include streaming and CTV in 2026. Our audience activation capabilities keep pace with every investment: better security, faster activation, higher match rates, and more lead on the target across the full digital media ecosystem.

TargetPoint adds capabilities and experiences that are equally powerful: survey research, focus groups, ad testing, and the strategic consulting that ties it all together. The data that informs your targeting strategy and the research that shapes your message are now built by the same team, under the same roof.

The people you know aren't going anywhere. The work you expect isn't changing. The capabilities just got deeper.

If you want to sit down and talk through what this looks like for you this cycle, please reach out. We'd love to walk you through what the combined team can do for you.

More to come soon.