Overview

Deep Root is an audience-powered analytics company that does four things: identifies your organization’s ideal audiences, optimizes your advertising based on how those audiences consume media, integrates them into platforms for linear, addressable and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.

Our state-of-the-art targeting capabilities make your advertising plan more impactful and cost efficient, all while providing total situational awareness by quantifying the audience value of paid and earned media activity.

The Deep Root Platform

The Deep Root Platform is a secure, online, password protected interactive suite of dashboards specifically engineered for the various needs of your organization. It sits on top of over 50 billion rows of observed media consumption data drawn from set-top box aggregators, service providers, smart TV providers, traditional TV measurement companies, OTT and CTV devices and more.

Custom Audiences

Our custom offering places you in the driver’s seat.

You identify the specific audience unique to your use case

and Deep Root matches that audience into our data sets

for activation in our platform.

Deep Root Audiences

Deep Root creates proprietary audiences by

leveraging our analytics, targeting and metrics infrastructure

to produce a variety of highly accurate probabilities for every individual

on a wide variety of measures that matter to advertisers.

Proven Results

Latest News