Targeted audiences help your message reach those who will be mobilized by it the most. Start exploring our pre-built and custom audience solutions.
Deep Root Standard Audiences
Standard audiences are pre-made groups of individuals who share a similar sentiment about a certain topic.
These audiences are frequently refreshed and are available for digital and addressable activation on-demand.
Deep Root Custom Audiences
We begin our custom audience creation process by conducting survey interviews with thousands of voters. Their responses are then matched back to our robust database containing millions of rows of voter and consumer data. From there, our skilled team of analysts hand-build individualized models that accurately predict the sentiment and motivation that drives every voter in the election.
This allows you to have a precise read on each voter's turnout propensity, likelihood to support, oppose, or be persuadable on any given topic, and many other critical insights.
Between now and election day, your campaign will demand fast, easy, and precise answers to who your audiences are and how to reach them.
For over 20 years, we have been pioneers on the forefront of data-driven persuasion and mobilization. Deep Root is built for getting your campaign what it needs when it needs it.
Build audiences comprised of individuals most likely to be mobilized by your messaging
Make contact and mobilization programs more precise and targeted towards the right voter audiences
Measure turnout probability, vote method, issue sets, and support levels for each candidate in the race
Produce a variety of highly accurate probabilities for all voters in your geography
Arm your campaign with precise targeting information to optimize voter contact
Digital Marketplace Activation
Deliver addressable advertisements to your audiences across all of their screens
Deep Root's extensive digital infrastructure of active partners includes:
• Advanced TV, OTT (over-the-top), and CTV (connected TV) streaming inventory
• Programmatic digital, including all major DSPs (demand-side platforms) used by digital agencies
• Social media, including audience addressability in Facebook
• Offline targeting, including peer-to-peer texting
Linear TV Optimization
Effective with Deep Root’s custom and pre-built audiences
Generate custom TV ratings built specifically for the strategic needs of your campaign and media buyer
Match your audiences to numerous observed media consumption data sources
Precise measurement of how much time each member of your audience spends watching every TV program airing in your tracked media market(s)
Paid Media Measurement
Program-level detail on where your campaign is winning and losing with your audiences in the paid media landscape
Match your audiences to all historical broadcast and national cable advertising data, including paid media from the competition and outside groups
Earned Media Measurement
Track all earned media mentions on broadcast and national cable news coverage—both for your candidate and for your opponents
Arm your strategic team with complete situational awareness of the way that your audiences are being impacted by the TV environment
Program-level data that informs decisions about messaging, paid media, and candidate travel schedules
Built to Connect
Let's talk about how Deep Root will help you tell your story.
Voters need to hear your distinct and inspiring story. We have the blueprint to help you tell that story in a way that will mobilize target voter audiences and drive your campaign to victory.