Deep Root is an audience-powered analytics company that does four things: identifies your organization’s ideal audiences, optimizes your advertising based on how those audiences consume media, integrates them into platforms for linear, addressable and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.
Our state-of-the-art targeting capabilities make your advertising plan more impactful and cost efficient, all while providing total situational awareness by quantifying the audience value of paid and earned media activity.
The Deep Root Platform
The Deep Root Platform is a secure, online, password protected interactive suite of dashboards specifically engineered for the various needs of your organization. It sits on top of over 50 billion rows of observed media consumption data drawn from set-top box aggregators, service providers, smart TV providers, traditional TV measurement companies, OTT and CTV devices and more.
Our custom offering places you in the driver’s seat.
You identify the specific audience unique to your use case
and Deep Root matches that audience into our data sets
for activation in our platform.
Deep Root Audiences
Deep Root creates proprietary audiences by
leveraging our analytics, targeting and metrics infrastructureto produce a variety of highly accurate probabilities for every individual
on a wide variety of measures that matter to advertisers.
By the Numbers: in support of the HBO NOW product launch, Deep Root’s media analytics platform produced a 57% efficiency lift across 11 local markets, 3,400 extra targeted ratings points and eliminated 50% of traditional TV waste.
– 2015 Case Study
“Deep Root Analytics aims to undergird campaigns’ media strategies with science, using data to divine which TV shows and networks will bring a candidate’s ads to the swing voters who are intended to see them.”
– Crunching the Data on Data, National Journal, 11/8/14
“The Deep Root platform made possible an audience-driven launch of HBO NOW. We replaced broad demographic ratings used in traditional TV campaigns, and the corresponding advertising waste, with custom ratings of consumers most likely to sign-up for HBO NOW. We benefited from actionable insights into which markets, networks, and programs to target before our first commercial was on the air.”
– Chris Spadaccini, Executive Vice President for Brand & Product Marketing at HBO