Sara Fagen

Partner Co-Founder

Sara Fagen is an American technology and data entrepreneur with a background in political strategy and public affairs. 

Sara co-founded Tunnl in 2020 where she serves as CEO, leading the fast-growing Tunnl team in their mission to streamline and maximize the ad-targeting experience for strategists and buyers alike by putting all of the audience insights they need across social media, programmatic digital, streaming TV, and linear TV all in one configurable platform that accommodates direct integrations into buying platforms of choice. 

In 2013, Sara co-founded Deep Root Analytics, the premiere micro-targeting solution for political campaigns. Deep Root Analytics was a natural extension of Sara's years serving as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm that Sara founded. In 2014, Sara helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Brent Seaborn

Partner, Co-Founder

At Deep Root, I lead modeling, targeting, and new product development.

Prior to Deep Root, I gained experience in survey research as the Project Manager for Market Strategies. I also worked on several Presidential efforts from 2004 through 2012. 

I am a graduate of University of Wisconsin Oshkosh, where I earned a Bachelor's degree in Political Science and George Washington University where I earned a Master's degree in Political Management. I currently live in Appleton, WI with my family. When I’m not keeping busy with stuff around the house, you can find me at one of my children's games.

Michael Meyers

Partner, Co-founder

Michael Meyers is a veteran Republican political strategist with more than two decades of experience advising winning campaigns, party organizations, and conservative advocacy efforts at the national, state, and local levels. He has worked on presidential campaigns since 2004 and has held senior roles in numerous U.S. Senate, gubernatorial, congressional, and state legislative races.

Michael specializes in campaign strategy, messaging, and organizational development, helping candidates and committees navigate high-stakes political environments and execute disciplined, results-driven campaigns. His work spans ballot initiatives, issue advocacy, and public affairs efforts that require precise targeting, coalition building, and effective voter engagement.

In addition to campaign work, Michael has advised major associations and corporate clients on conservative-aligned advocacy, regulatory challenges, and political engagement strategies across the energy, retail, and technology sectors. Earlier in his career, he served as executive director of the Michigan Republican Party and held senior leadership roles in the Michigan Legislature, where he helped build and sustain Republican majorities statewide. Michael holds a bachelor’s degree in International Relations from Michigan State University and has served as an adjunct professor at The George Washington University’s Graduate School of Political Management.

Jonathan Duke

Managing Director

Jonathan Duke currently serves as the Managing Director of Deep Root Analytics, leading Deep Root’s day-to-day. In the 2022 cycle, Jonathan led the Deep Root team to success on races such as North Carolina Senate in electing Ted Budd and on retaking the House via Congressional Leadership Fund. In the 2020 cycle, he led the Deep Root team on Senator Susan Collins’ re-elect and key efforts for several state parties and state legislative caucuses throughout the cycle.

Prior to joining Deep Root Analytics, Jonathan served in leadership roles on a variety of efforts. Most recently he helped run the Michigan Republican Party and oversaw a $20+ million-dollar independent expenditure and issue advocacy budget. He also served under Chairwoman Ronna McDaniel at the Michigan Republican Party in the historic 2016 cycle. 

Jonathan attended Murray State University and began his career in politics in his home state of Kentucky. Beginning with local races eventually going on to run congressional and statewide elections, and serving as the Kentucky State Director for the RNC. 

Kelsey Callahan

Director, Operations

Kelsey Callahan is the Director of Operations at Deep Root Analytics. A results-oriented leader, she serves as the strategic and logistical backbone of Deep Root’s internal operations. Drawing on her extensive experience in managing political and policy initiatives, she ensures that complex analytical frameworks are operationalized into streamlined workflows that support strategic decision-making. 

With a professional background rooted in high-level project management, Kelsey previously served as the Senior Director of Projects at the Joseph Rainey Center for Public Policy, where she oversaw the strategic oversight, governance, and successful execution of an organization's entire project portfolio. Her career is further distinguished by roles in political finance and field operations, including serving as a Regional Field Director for the RNC Victory Campaign and Senior Program Associate at Citizens for Responsible Energy Solutions (CRES). 

Lx Fangonilo

Senior Director, Client Relations

Lx Fangonilo joined Deep Root Analytics in 2021 and serves as a Senior Director, Client Relations. While with Deep Root, Lx has worked with the team and clients to help pull off victories in tight elections up and down the ballot including in Alabama, Alaska, Florida, Iowa, Ohio, North Carolina, Texas, Wisconsin, and several other states.

Prior to joining the Deep Root team, Lx has worked and led campaign and political efforts across the United States. Most recently, he served as the Executive Director of the Colorado Republican Party under the leadership of Congressman Ken Buck. He has also served as the RNC State Director in Michigan in the 2018 election cycle and for the Michigan Republican Party in the historic 2016 election cycle, both under the leadership of Chairwoman Ronna McDaniel. 

Lx is a California native and attended San Diego State University. He started his political career working on local races in Southern California and eventually went on to manage local, state, and federal campaigns. When he’s not too busy assisting clients, Lx can be found either in the kitchen working on a new recipe or enjoying an outdoor adventure such as hiking, camping, or most likely in winter months—snowboarding.

Aminah Al-Jaber

Director, Client Relations

Aminah Al-Jaber serves as the Director of Client Relations at Deep Root Analytics, where she has led client relations and service initiatives since June 2024. As a political analytics and research professional, her expertise lies at the intersection of data science and political strategy, with a focus on microtargeting, survey research, and modeling to help clients optimize their audience outreach.

Prior to her current leadership roles, Al-Jaber gained extensive experience in public opinion and campaign data. She was the Associate Director of Microtargeting, Surveys, and Modeling at Tunnl and a Project Director at Public Opinion Strategies. Her background also includes roles at American Viewpoint, the Congressional Leadership Fund, and the NRCC. Al-Jaber holds a Master of Science in Political Analytics from Columbia University and a Bachelor’s degree in Political Science and Government from American University. Outside of her professional work, she is an active volunteer, notably serving as a Co-Chair for the Junior League of Washington's "Tossed & Found" fundraiser.

Blake Ellis

Director, Surveys & Modeling

Blake joined Deep Root Analytics in 2017 and serves as the Director of Microtargeting Surveys and Modeling. While with Deep Root, Blake has worked with the team and various clients to conduct targeted research, analyze billions of data points, and create powerful narratives to help clients pull off victories in tight elections. Blake is a Virginia native, but currently resides in Utah.

He graduated from college with a degree in financial economics, along with a multilingual minor, speaking two languages other than his native English. He started his career working as an intern at Deep Root before joining the team full time in 2017. Blake is an avid fly fisherman, skier, outdoorsman, and leathercrafter. He enjoys adventures with his wife, Alexa, and their dog, Ender.

Benjamin Gilman

Senior Analyst

Chris Bahr

Senior Analyst

Chris Bahr is a Senior Analyst at Deep Root Analytics. In his role, Chris gleans strategic political insights and deliverables for data-driven insights. He has a drive for dissecting unanswered problems and intricate datasets for political intelligence. 

Chris holds a degree in Political Science from Brigham Young University, where he also served as a writing advisor, refining his skills in preparing research papers and memos for publication. His interest in the public good and the intersection of data and politics led him to Washington, D.C., where he continues to apply his analytical expertise to the evolving landscape of political campaigns. Outside of his professional work, Chris is an enthusiast of reading, writing, and competitive games.