About Deep Root Analytics
Deep Root Analytics is comprised of media professionals who are experts in audience building and media data analysis. Deep Root’s team members have backgrounds in microtargeting for both political and public affairs clients and have built a comprehensive set of audiences that target a breadth of groups. We also compile TV data from a wide variety of sources, from closed captioning to smart TVs, to capture the complexity of the evolving data landscape. Deep Root’s professionals have served political, public affairs, and issue advocacy clients at all levels and saved them over $300 million in TV advertising, which they were then able to redeploy.