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Illuminating the Pathway to Victory

Resources

Read about some of the work that happens here at Deep Root.

Case Study: The Impact of Spanish Language TV Advertising

Deep Root Analytics and Televisa Univision partnered together in the 2024 election to study the opportunity and impact of paid media advertising amongst Hispanic voters across the United States. Together we learned how best to target, inform, and mobilize hispanic voters to engage in the election and helped deliver historic margins for President Trump amongst this key constituency. 

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Navigating A Path to Victory in VA-82

In Virginia’s 2023 state legislative elections, Deep Root partnered with JLK Political, Content Creative, and Medium Buying to build a winning strategy for Virginia’s 82nd State House District in which the Republican incumbent candidate successfully navigated to an electoral victory with a margin of 78 votes—less than three-tenths of a percent over her Democrat challenger.

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Exclusive Analysis | Earned Media Impact of Presidential Debate

To examine the impact of the first GOP presidential debate on each candidate’s earned media performance, we first took an average of the number of mentions per day for each candidate in the week leading up to the debate. We then compared that average to their number of mentions on the day of the debate and the day after the debate. 

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Winning in Rank Choice Voting Elections

In recent years, Rank Choice Voting (RCV) has gained traction as an alternative election method in many parts of the United States—including 2 states, 3 counties, and 58 cities. Those jurisdictions are comprise approximately 13 million voters who utilize RCV as their primary voting method in some elections.

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