California Privacy Rights

Last modified, January 2020

Categories of personal data we collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household (“Personal Data”). As described above, we have collected the following categories of personal data about individuals within the twelve (12) months preceding the effective date of this Privacy Policy:

Categories of Information Collected
a. Identifiers such as a real name postal address, and email address YES
b. Any categories of personal data described in Cal. Civ. Code 1798.80(e). YES
c. Characteristics of protected classifications under California or federal law. YES
d. Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES
e. Biometric information, for example imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or excercise data that contain identifying infromation. NO
f. Internet or other electronic network activty information, including but not limited, to browsing history, search history, and information regarding a consumer’s interaction with an internet Web site, application, or advertisement. YES

For additional information, see The Information We Collect.

Categories of sources of personal data

We obtain the categories of personal data listed above from the following categories of sources:

  • Individuals responding to opinion surveys taken by third-party market research companies on our behalf.
  • Data sets licensed from third-party vendors who have lawful access to such information.
  • Our website, software, and platforms.
  • Correspondence received through the “Contact Us” link on our website.

For additional information, see The Information We Collect.

Our business and commercial purposes for collecting personal data

We use the personal information we collect for our operational purposes and other purposes set out in this Privacy Policy. Those purposes may include:

  • Assisting our clients to communicate with adult consumers and registered voters in more relevant and meaningful ways about the topics and issues that matter to them.
  • Making predictions about audiences with similar characteristics as to how likely the group would be to purchase a certain product or support a specific political candidate.
  • Undertaking internal research to develop new products and services and to improve our existing products and services.

In the twelve (12) months preceding the effective date of this Privacy Statement, we have disclosed the following categories of personal data of California consumers for a business purpose:

  • Individual identifiers including name, address, and telephone number.
  • Information about predicted views on various issues, politics, and purchases.

For additional information about how we use your information, see How We Use Information We Receive.

Categories of third parties with whom we share personal data

For information on where we share personal data, see How we share your information.

Sale of personal information

In the past twelve (12) months, we have sold the following categories of personal information of California consumers:

  • Individual identifiers including name, address, and telephone number.
  • Information about predicted views on various issues, politics, and purchases.

Your rights under California law

  • You have the right to ask us to send you the following information:
  1. The categories of personal data we have collected about you.
  2. The categories of sources from which we collected the personal data.
  3. Our business or commercial purpose for collecting personal data.
  4. The categories of third parties with whom we share personal data.
  5. The specific pieces of person information the business has collected about you.
  • You have the right to ask us to delete the personal data about you we have collected.

Opting out of the sale of your personal information

If you would like to request that we do not sell personal information we have collected about you, please e-mail us a request containing your full name, physical address and telephone number at [email protected].

You may also opt out by calling our dedicated toll-free number 1-800-285-5485 and providing us with your full name, physical address and telephone number. 

Non-discrimination

Your privacy rights are important. If you exercise your privacy rights under California law, we will not do any of the following in retaliation:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through the use of discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

How California residents can submit requests

If you are a California resident and you want to submit a request to us regarding your California rights, you can contact us here [email protected] or call us at 1-800-285-5485. You do not have to create an account with us to submit a request.

We can only respond to your request if it is verifiable. This means we are obligated to take reasonable steps to verify your identity and your right to access the information you request. In order to verify your identity, please provide us with your name, address, and telephone number when submitting a request. We will only use information collected in this manner for the verification process and not for any other purpose.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.