Last Modified, March 2023
This policy applies only to California residents and supplements our general privacy policy (available here) with details on our practices presented in a way the state requires. We hope this helps you understand what personal data we are collecting and how we use that information. Throughout this policy, you will see us refer to “personal data.” This means, at a general level, information that describes, identifies, or relates to you or your household.
Categories of personal data we collect
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household (“Personal Data”). As described above, we have collected one or more data types in the following categories of personal data about individuals within the twelve (12) months preceding the effective date of this Privacy Policy:
Categories of Information
For additional information, see The Information We Collect.
Categories of sources of personal data
We obtain the categories of personal data listed above from the following categories of sources:
For additional information, see The Information We Collect.
Our business and commercial purposes for collecting personal data
We use the personal information we collect for our operational purposes and other purposes set out in this Privacy Policy. Those purposes may include:
We do not use your sensitive personal data, as explained above, for reasons other than those allowed by California Civil Code 1798.121(a) and associated regulations.
For additional information, see How We Use Information We Receive.
Disclosures of personal data
In the twelve (12) months preceding the effective date of this Privacy Statement, we have disclosed the following categories of personal data of California consumers for a business purpose:
For additional information about how we use your information, see How We Use Information We Receive.
Sale of personal data
In the past twelve (12) months, we have sold the following categories of personal information of California consumers:
We do not sell personal information of minors under 16 years of age.
If you would like to request that we do not sell personal information we have collected about you, please fill out the webform located here. You can also e-mail us a request containing your full name, physical address and telephone number at ccpa.optout@deeprootanalytics.com.
You may also opt out by calling our dedicated toll-free number 1-866-498-2784 and providing us with your full name, physical address and telephone number.
Sharing of personal data for targeted advertising
We do not allow others to collect your personal data for targeted advertising based on your activity on our websites and other sites (a concept sometimes known as “sharing”).
Retention of personal data
We retain personal information as described in the “How Long is Personal Information Retained” section of our Privacy Policy.
Your rights under California law
Non-discrimination
Your privacy rights are important. If you exercise your privacy rights under California law, we will not do any of the following in retaliation:
How California residents can submit requests
If you are a California resident and you want to submit a request to us regarding your California rights, you can fill out the webform here, contact us at ccpa.information@deeprootanalytics.com, or call us at 1-866-498-2784. You do not have to create an account with us to submit a request.
We can only respond to your request if it is verifiable. This means we are obligated to take reasonable steps to verify your identity and your right to access the information you request. In order to verify your identity, please provide us with your name, address, and telephone number when submitting a request. We will only use information collected in this manner for the verification process and not for any other purpose.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Updates
Sometimes we may update this privacy policy. We will post the updated copy that states when the policy was changed. When there is a material change, we will try notifying you about the change by emailing you using the information we have on file.
Compliance Stats
In 2021:
We received 10 requests to know, of which we complied with 7 in whole, complied with 0 in part, and denied 3.
We received 26 requests to delete, of which we complied with 18 in whole, complied with 0 in part, and denied 8.
We received 22 requests to opt out, of which we complied with 12 in whole, complied with 0 in part, and denied 10.
The median number of days taken to respond substantively to the above requests was 19.
How to contact us
If you have any questions, please send us an email at notice@deeprootanalytics.com.
The CCPA provides consumers (California residents) with specific rights regarding their personal information. For more information on your CCPA rights and choices, please visit our CCPA page. You may use this webform to submit your requests as permitted by CCPA.