The recent explosion of TV viewing data now available in the marketplace is making everything knowable in TV advertising. Campaigns, brand marketers and advocacy groups can now ensure their paid media efforts are audience-based and guided by large data sets of actual media consumption.
WHAT IS THE PROBLEM?
TV advertising is the biggest line item in marketing budgets. But it’s often the least data-driven and accountable…
WE HAVE THE SOLUTION
Using our multi-sourced platform of observed media consumption data, Deep Root informs the bookends...
THE DEEP ROOT DIFFERENCE
Our proprietary methodology maximizes the potential of new TV targeting technology with innovative...
The Deep Root Platform
Our core offering is a Data Management Platform (DMP) to better target your TV advertising. The Deep Root Platform allows you to reach the right audience with the right message and generate a higher return on your advertising budget. We work with you and your media-buying partners to make your TV buying as targeted as your digital buying. In doing so, the Deep Root Platform brings the efficiency, effectiveness, and accountability of Big Data to Big Media.
Our custom offering places you in the driver’s seat. You identify the specific audience unique to your use case and Deep Root marries that...
DEEP ROOT AUDIENCES
A Deep Root Audience is our pre-built voter segmentation product modeled upon a strategic set of demographic, media consumption, and consumer...
WHO WE WORK FOR
Our proprietary methodology maximizes the potential of new TV targeting technology with innovative media analytics. The Deep Root...
By the Numbers: in support of the HBO NOW product launch, Deep Root’s media analytics platform produced a 57% efficiency lift across 11 local markets, 3,400 extra targeted ratings points and eliminated 50% of traditional TV waste.
– 2015 Case Study
“Deep Root Analytics aims to undergird campaigns’ media strategies with science, using data to divine which TV shows and networks will bring a candidate’s ads to the swing voters who are intended to see them.”
– Crunching the Data on Data, National Journal, 11/8/14
“The Deep Root platform made possible an audience-driven launch of HBO NOW. We replaced broad demographic ratings used in traditional TV campaigns, and the corresponding advertising waste, with custom ratings of consumers most likely to sign-up for HBO NOW. We benefited from actionable insights into which markets, networks, and programs to target before our first commercial was on the air.”
– Chris Spadaccini, Executive Vice President for Brand & Product Marketing at HBO