Deep Root Audiences
Deep Root creates proprietary audiences by leveraging our analytics, targeting and metrics infrastructure to produce a variety of highly accurate probabilities for every individual on a wide variety of measures that matter to advertisers. These probabilities are built off of our in-house national file that is rich with consumer and behavioral data, vote history, and regularly enhanced with large-sample surveys. Our audiences are then comprised of individuals who fit within the criteria of each segment.
Deep Root builds a variety of audiences that are frequently updated based on our regularly recurring data refresh and survey collection schedule. Our available audiences are below: