Deep Root Audiences

Deep Root creates proprietary audiences by leveraging our analytics, targeting and metrics infrastructure to produce a variety of highly accurate probabilities for every individual on a wide variety of measures that matter to advertisers. These probabilities are built off of our in-house national file that is rich with consumer and behavioral data, vote history, and regularly enhanced with large-sample surveys. Our audiences are then comprised of individuals who fit within the criteria of each segment.

Deep Root builds a variety of audiences that are frequently updated based our regularly recurring data refresh and survey collection schedule. Our available audiences are below:

2nd AMENDMENT PERSUADABLES

Voters who are receptive to messages both for or against 2nd Amendment and gun control issues.

ANTI BIG TECH

Voters who have an unfavorable view of technology companies such as Facebook, Google, Amazon and Twitter.

ANTI GREEN NEW DEAL

Voters who oppose socialism sold as a means of saving the environment.

ANTI IMPEACHMENT

Voters opposed to the impeachment of President Trump.

ANTI SOCIALISM

Voters who believe socialism would be bad for the country.

BIG TECH PERSUADABLES

Voters who are receptive to both positive and negative messages about technology companies such as Facebook, Google, Amazon and Twitter.

CLIMATE CHANGE PERSUADABLES

Voters who are receptive to messages both for or against federal action on climate change.

CORPORATE RESPONSIBILITY

Voters who are community influencers and whose consumption choices are impacted by a company’s or CEO’s stance on hot- button issues.

DISTRUST TRUMP MEDIA COVERAGE

Voters who believe that the Trump administration is doing a better job than the media gives them credit for.

DRUG COSTS PERSUADABLES

Voters who are receptive to messages both for or against government action on the cost of prescription drugs.

ENVIRONMENTALISTS

Voters who want to protect the environment even at the expense of the economy.

GOP EARLY AND ABSENTEE VOTERS

Republican voters who are likely to vote early or absentee.

HESITANT DEMOCRATS

Voters who are reluctantly supporting the Democratic presidential candidate.

Influentials

High turnout voters who are likely to follow the news and actively engage in their community.

Likely Voters

All voters classified as highly likely and moderately likely to vote in the upcoming election.

OIL & GAS PERSUADABLES

Voters who are receptive to both positive and negative messages about the oil and gas industry.

OPPOSE MEDICARE- FOR-ALL

Voters who prefer a market-based solution for the US healthcare system over a “medicare-for-all” system.

PHARMA PERSUADABLES

Voters who are receptive to both positive and negative messages about pharmaceutical companies.

PRO BIG TECH

Voters who have a favorable view of technology companies such as Facebook, Google, Amazon and Twitter.

PRO GUN CONTROL

Voters who believe it is important to put more restrictions on gun ownership.

PRO OIL & GAS

Voters who have a favorable view of the oil and gas industry.

PRO OPIOID CRISIS ACTION

Voters who believe the federal government should be doing more on the Opioid crisis.

PRO PHARMA

Voters who have a favorable view of pharmaceutical companies.

Pro Trump

Enthusiastic supporters of President Trump.

PRO TRUMP ECONOMY

Voters who approve of President Trump’s handling of the economy.

Trump Democrats

Democratic voters who are supporting President Trump’s re-election.

“ALL OF THE ABOVE” ENERGY

Voters who favor energy development that includes new drilling for oil and gas as well as more renewable energy.

Republican Voters

All voters likely to vote for Republicans in the upcoming election.

Swing Voters

Voters who are likely undecided on the upcoming election and are receptive to messages from both parties.

PRO IMMIGRATION ENFORCEMENT

Voters who support strict immigration enforcement laws including deportation and a wall on the Southern border.

Hesitant Trump

Voters who are reluctantly supporting President Trump.

Swing Women

Female voters who are likely are undecided on the upcoming election and are receptive to messages from both parties.

Blue Collar Voters

Low income, low education white voters likely to hold a blue collar job.

Senior Swing

Voters over the age of 65 who are likely are undecided on the upcoming election and are receptive to messages from both parties.

HISPANIC PERSUADABLES

Hispanic voters who do not consistently fall along party lines and are receptive to messages from both parties.

GOP Primary

Consistent Republican primary voters.

GOP GOTV

Low and mid-turnout Republican voters.

PRO 2nd AMENDMENT

Voters who believe it is important to protect the right of Americans to own guns.