Deep Root Audiences
Deep Root creates proprietary audiences by leveraging our analytics, targeting and metrics infrastructure to produce a variety of highly accurate probabilities for every individual on a wide variety of measures that matter to advertisers. These probabilities are built off of our in-house national file that is rich with consumer and behavioral data, vote history, and regularly enhanced with large-sample surveys. Our audiences are then comprised of individuals who fit within the criteria of each segment.
Deep Root builds a variety of audiences that are frequently updated based our regularly recurring data refresh and survey collection schedule. Our available audiences are below:
All of the Above Energy
Voters who favor energy development that includes new drilling for oil and gas as well as more renewable energy.
Anti Big Tech
Voters who have an unfavorable view of technology companies such as Facebook, Google, Amazon and Twitter.
Anti Chinese Trade Policies
Voters who believe American reliance on trade with China poses national security, public health, and economic risks
Anti Green New Deal
Voters who oppose socialism sold as a means of saving the environment.
Anti Impeachment
Voters opposed to the impeachment of President Trump.
Anti Socialism
Voters who believe socialism would be bad for the country.
Big Tech Persuadables
Voters who are receptive to both positive and negative messages about technology companies such as Facebook, Google, Amazon and Twitter.
Climate Change Persuadables
Voters who are receptive to messages both for or against federal action on climate change.
Corporate Responsibility
Voters who are community influencers and whose consumption choices are impacted by a company’s or CEO’s stance on hot- button issues.
COVID Economic Concern
Voters whose primary COVID concern is that the US economy will enter another great recession or depression.
COVID Public Health Concern
Voters whose primary COVID concern is that the pandemic will cause long term damage to the health of the global population.
Distrust Trump Media Coverage
Voters who believe that the Trump administration is doing a better job than the media gives them credit for.
Drug Costs Persuadables
Voters who are receptive to messages both for or against government action on the cost of prescription drugs.
Energy Influentials
High turnout voters who are likely to follow energy-related news and actively engage in energy-related issues facing their community.
Environmentalists
Voters who want to protect the environment even at the expense of the economy.
GOP Early and Absentee Voters
Republican voters who are likely to vote early or absentee.
GOP Mail Push
Mid to low propensity voters who lean Republican and are more likely to vote if voting by mail is their only option.
GOP Mail Volatile
Higher propensity voters who lean Republican, but are less likely to vote if voting by mail is their only option.
Healthcare Influentials
High turnout voters who are likely to follow healthcare-related news and actively engage in healthcare-related issues facing their community.
Hesitant Democrats
Voters who are reluctantly supporting the Democratic presidential candidate.
Influentials
High turnout voters who are likely to follow the news and actively engage in their community.
Infrastructure Spending Persuadables
Voters who are receptive to messages both for and against the idea that infrastructure investment will help get people back to work.
Likely Vote by Mail
All voters who are likely to vote by mail in the upcoming election.
Likely Voters
All voters classified as highly likely and moderately likely to vote in the upcoming election.
Oil & Gas Persuadables
Voters who are receptive to both positive and negative messages about the oil and gas industry.
Oppose Medicare-For-All
Voters who prefer a market-based solution for the US healthcare system over a “medicare-for-all” system.
Pharma Persuadables
Voters who are receptive to both positive and negative messages about pharmaceutical companies.
Presidential Ticket Splitters
Biden voters who are likely to vote for Republicans down-ballot.
Pro Big Tech
Voters who have a favorable view of technology companies such as Facebook, Google, Amazon and Twitter.
Pro COVID Stimulus
Voters who disagree that the government has wasted COVID-19 stimulus money on corporate bailouts.
Pro Gun Control
Voters who believe it is important to put more restrictions on gun ownership.
Pro Infrastructure Spending
Voters who agree that infrastructure investment will help get people back to work.
Pro Oil & Gas
Voters who have a favorable view of the oil and gas industry.
Pro Opioid Crisis Action
Voters who believe the federal government should be doing more on the Opioid crisis.
Pro Pharma
Voters who have a favorable view of pharmaceutical companies.
Pro Trump
Enthusiastic supporters of President Trump.
Pro Trump COVID Response
Voters who believe that members of President Trump’s COVID response team are well-qualified and doing the best they can to slow the spread.
Pro Trump Economy
Voters who approve of President Trump’s handling of the economy.
Renewable Energy Supporter
Voters who believe we should invest more heavily in renewable energy such as wind and solar.
Traditional Energy Supporter
Voters who believe that instead of investing in renewable energy projects, we should be investing more in supporting the development of our traditional energy resources like oil and natural gas.
Trump COVID Response Persuadables
Voters who are receptive to messages both for and against the qualifications of and actions taken by the members of President Trump’s COVID response team.
Trump Democrats
Democratic voters who are supporting President Trump’s re-election.
2nd Amendment Persuadables
Voters who are receptive to messages both for or against 2nd Amendment and gun control issues.
Republican Voters
All voters likely to vote for Republicans in the upcoming election.
Blue Collar Voters
Low income, low education white voters likely to hold a blue collar job.
Swing Voters
Voters who are likely undecided on the upcoming election and are receptive to messages from both parties.
Pro Immigration Enforcement
Voters who support strict immigration enforcement laws including deportation and a wall on the Southern border.
Hesitant Trump
Voters who are reluctantly supporting President Trump.
Swing Women
Female voters who are likely undecided on the upcoming election and are receptive to messages from both parties.
Senior Swing
Voters over the age of 65 who are likely undecided on the upcoming election and are receptive to messages from both parties.
Hispanic Persuadables
Hispanic voters who do not consistently fall along party lines and are receptive to messages from both parties.
GOP Primary Voters
Consistent Republican primary voters.
GOP GOTV
Low and mid-turnout Republican voters.
Pro 2nd Amendment
Voters who believe it is important to protect the right of Americans to own guns.