Deep Root Audiences

Deep Root creates proprietary audiences by leveraging our analytics, targeting and metrics infrastructure to produce a variety of highly accurate probabilities for every individual on a wide variety of measures that matter to advertisers. These probabilities are built off of our in-house national file that is rich with consumer and behavioral data, vote history, and regularly enhanced with large-sample surveys. Our audiences are then comprised of individuals who fit within the criteria of each segment.

Deep Root builds a variety of audiences that are frequently updated based our regularly recurring data refresh and survey collection schedule. Our available audiences are below:

All of the Above Energy

Voters who favor energy development that includes new drilling for oil and gas as well as more renewable energy.

Anti Big Tech

Voters who have an unfavorable view of technology companies such as Facebook, Google, Amazon and Twitter.

Anti Chinese Trade Policies

Voters who believe American reliance on trade with China poses national security, public health, and economic risks

Anti Green New Deal

Voters who oppose socialism sold as a means of saving the environment.

Anti Impeachment

Voters opposed to the impeachment of President Trump.

Anti Socialism

Voters who believe socialism would be bad for the country.

Big Tech Persuadables

Voters who are receptive to both positive and negative messages about technology companies such as Facebook, Google, Amazon and Twitter.

Climate Change Persuadables

Voters who are receptive to messages both for or against federal action on climate change.

Corporate Responsibility

Voters who are community influencers and whose consumption choices are impacted by a company’s or CEO’s stance on hot- button issues.

COVID Economic Concern

Voters whose primary COVID concern is that the US economy will enter another great recession or depression.

COVID Public Health Concern

Voters whose primary COVID concern is that the pandemic will cause long term damage to the health of the global population.

Distrust Trump Media Coverage

Voters who believe that the Trump administration is doing a better job than the media gives them credit for.

Drug Costs Persuadables

Voters who are receptive to messages both for or against government action on the cost of prescription drugs.

Energy Influentials

High turnout voters who are likely to follow energy-related news and actively engage in energy-related issues facing their community.

Environmentalists

Voters who want to protect the environment even at the expense of the economy.

GOP Early and Absentee Voters

Republican voters who are likely to vote early or absentee.

GOP Mail Push

Mid to low propensity voters who lean Republican and are more likely to vote if voting by mail is their only option.

GOP Mail Volatile

Higher propensity voters who lean Republican, but are less likely to vote if voting by mail is their only option.

Healthcare Influentials

High turnout voters who are likely to follow healthcare-related news and actively engage in healthcare-related issues facing their community.

Hesitant Democrats

Voters who are reluctantly supporting the Democratic presidential candidate.

Influentials

High turnout voters who are likely to follow the news and actively engage in their community.

Infrastructure Spending Persuadables

Voters who are receptive to messages both for and against the idea that infrastructure investment will help get people back to work.

Likely Vote by Mail

All voters who are likely to vote by mail in the upcoming election.

Likely Voters

All voters classified as highly likely and moderately likely to vote in the upcoming election.

Oil & Gas Persuadables

Voters who are receptive to both positive and negative messages about the oil and gas industry.

Oppose Medicare-For-All

Voters who prefer a market-based solution for the US healthcare system over a “medicare-for-all” system.

Pharma Persuadables

Voters who are receptive to both positive and negative messages about pharmaceutical companies.

Presidential Ticket Splitters

Biden voters who are likely to vote for Republicans down-ballot.

Pro Big Tech

Voters who have a favorable view of technology companies such as Facebook, Google, Amazon and Twitter.

Pro COVID Stimulus

Voters who disagree that the government has wasted COVID-19 stimulus money on corporate bailouts.

Pro Gun Control

Voters who believe it is important to put more restrictions on gun ownership.

Pro Infrastructure Spending

Voters who agree that infrastructure investment will help get people back to work.

Pro Oil & Gas

Voters who have a favorable view of the oil and gas industry.

Pro Opioid Crisis Action

Voters who believe the federal government should be doing more on the Opioid crisis.

Pro Pharma

Voters who have a favorable view of pharmaceutical companies.

Pro Trump

Enthusiastic supporters of President Trump.

Pro Trump COVID Response

Voters who believe that members of President Trump’s COVID response team are well-qualified and doing the best they can to slow the spread.

Pro Trump Economy

Voters who approve of President Trump’s handling of the economy.

Renewable Energy Supporter

Voters who believe we should invest more heavily in renewable energy such as wind and solar.

Traditional Energy Supporter

Voters who believe that instead of investing in renewable energy projects, we should be investing more in supporting the development of our traditional energy resources like oil and natural gas.

Trump COVID Response Persuadables

Voters who are receptive to messages both for and against the qualifications of and actions taken by the members of President Trump’s COVID response team.

Trump Democrats

Democratic voters who are supporting President Trump’s re-election.

2nd Amendment Persuadables

Voters who are receptive to messages both for or against 2nd Amendment and gun control issues.

Republican Voters

All voters likely to vote for Republicans in the upcoming election.

Blue Collar Voters

Low income, low education white voters likely to hold a blue collar job.

Swing Voters

Voters who are likely undecided on the upcoming election and are receptive to messages from both parties.

Pro Immigration Enforcement

Voters who support strict immigration enforcement laws including deportation and a wall on the Southern border.

Hesitant Trump

Voters who are reluctantly supporting President Trump.

Swing Women

Female voters who are likely undecided on the upcoming election and are receptive to messages from both parties.

Senior Swing

Voters over the age of 65 who are likely undecided on the upcoming election and are receptive to messages from both parties.

Hispanic Persuadables

Hispanic voters who do not consistently fall along party lines and are receptive to messages from both parties.

GOP Primary Voters

Consistent Republican primary voters.

GOP GOTV

Low and mid-turnout Republican voters.

Pro 2nd Amendment

Voters who believe it is important to protect the right of Americans to own guns.