Todd Novick

Vice President, Political and Advocacy

Todd joined Deep Root Analytics in March of 2018.  As Vice President Political and Advocacy, he specializes in connecting down ballot campaigns and Advocacy clients with our actionable insights to elevate their media plans to the next level.  Prior to joining Deep Root Analytics, Todd has held sales and leadership roles in Digital Media, Cable and Broadcast TV.  Most recently, Todd was Sales Manager of the Political team at Pandora Media Inc.  Prior to that, he worked as a Political Account Executive at NCC Media and in Broadcast TV sales for Fox and Cox Media Group.


Todd graduated from The George Washington University where he majored in Psychology.  He currently lives in Arlington with his wife, Laura.  When he is not working, he is likely creating his own Crossfit workouts with matching playlists and helping his wife foster kittens for the ASPCA.