Luke Frans

Managing Director

Luke joined Deep Root Analytics in April 2014 and manages the day-to-day operations, client servicing, vendor relations and business development for the growing media analytics company. He brings more than a decade of political experience, including several roles in the Administration of President George W. Bush, most notably at the White House as Special Assistant to the President and Deputy Director of Political Affairs. Prior to joining Deep Root, Luke worked as Executive Director for Resurgent Republic, a center-right public opinion research organization. Luke is a Palmetto state native and earned a Bachelor of Science degree from Bob Jones University in 2003.

Luke and his wife reside in Arlington, VA, and in the fall of 2015, they welcomed into the world a beautiful daughter. He often contemplates the pork lychee salad at Rose’s Luxury and his favorite chef is Sean Brock. With a musical palate predisposed to country, folk, and neo-soul, he unequivocally adds the most value song-for-song to Deep Root’s Spotify playlist.