News & Insights

Nov 8, 2018

What Did They Run On? Winning Issues in 2018 Midterm Advertising

Author: Deep Root AnalyticsThe dust is settling on Tuesday’s midterms, and narratives are already forming about what led to the Democrats reclaiming control of the House of Representatives. At Deep Root Analytics, we’ve built a massive database measuring voter exposure to political advertising, including the content of all ads aired on broadcast TV during the entire 2018

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Sep 27, 2018

Top 20 Returning Programs to Reach Swing Voters

Author: Deep Root AnalyticsThe official beginning of fall means two things: the return of prime-time programming on TV after the summer hiatus and an influx of political ads before November’s election. For campaigns with the right resources, these two things go hand-in-hand. At Deep Root Analytics, we specialize in identifying the key segments of the electorate that

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Sep 18, 2018

The 10 NFL Markets Most Likely to Impact November’s Election by Kneeling During the National Anthem

Author: Deep Root AnalyticsThe return of the NFL season has thrust NFL players protesting police brutality during the national anthem back into the spotlight. Moreover, the unveiling of Nike’s latest national ad campaign featuring Colin Kaepernick, the original kneeler, has heightened coverage of the issue. President Trump has been outspoken in his opposition to this method of protest

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Jul 25, 2018


Author: Deep Root AnalyticsARLINGTON, VA (July 25, 2018) – Deep Root Analytics, an innovator in predictive media analytics, is pleased to congratulate our very own David Seawright for being named a 2018 Rising Star by Campaigns & Elections.  Candidates and causes will spend millions on TV advertising this year and David Seawright is helping GOP campaigns spend those dollars

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May 14, 2018

Actually, The Data Shows Republican Campaigns Are Turning UP The Volume On Tax Reform.

Author: Deep Root AnalyticsThe Reuters’ headline of May 7 could not be more wrong when it stated “Republicans in key election races turn down volume on Trump’s tax cuts.”  In fact, Republican candidates for federal office are running ON taxes more than anything else. Where the Reuters analysis fell short is that it did not analyze paid media

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Apr 30, 2018

David Seawright has been named Vice President of Client Strategy

Author: Deep Root AnalyticsI am pleased to announce that David Seawright has been named Vice President of Client Strategy for Deep Root Analytics. Since his start at Deep Root in 2014, David has taken on increasing responsibilities in improving our media analytics offerings, developing new offerings and providing expert counsel and recommendations to our clients. All the while

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