News & Insights

Jan 8, 2018


Author: Deep Root AnalyticsArlington, VA, January 8, 2018 – Deep Root Analytics, a leading predictive media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has added four (4) talented professionals to its growing team. Kelly Georgia joins Deep Root Analytics as Media Analytics Director.  Prior to

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Jun 14, 2017

Survey Suggests American Voters Have More in Common Than You Might Think

Author: Deep Root Analytics“Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Root Analytics, a firm co-founded by former Mitt Romney campaign director of data science Alex Lundry, conducted a survey of 5,981 American voters

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May 31, 2017

Coverage of DRA’s Expanded DMA Analysis of ESPN Viewership

Author: Deep Root AnalyticsAs a follow up to the media discussion from our original analysis of ESPN’s shifting viewer partisanship, Deep Root Analytics published a second analysis in which we expanded our DMA deep-dive to 43 local markets across the country.  Our comprehensive review and findings have been discussed in a number of outlets including: How ESPN

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May 24, 2017

Deep Root Analytics Expands Advocacy & Reputation Business, Now Offers More Than 60 Audiences to Reach Dish & DirecTV Households with Addressable Advertising

Author: Deep Root AnalyticsArlington, VA, May 24, 2017 – Deep Root Analytics, a leading media & audience analytics company that creates data platforms for audience targeting and ad monitoring, announced today that it has expanded the number of audiences available with D2 Media Sales to enable political, corporate & advocacy advertisers to target Dish and DIRECTV households

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May 4, 2017

Deep Root Co-Founder Alex Lundry at GABBCON–All Politics Are Local

Author: Deep Root AnalyticsHear DRA Co-Founder Alex Lundry participate in the panel “All Politics Are Local” at the most recent NAB Show Ad Innovation Lab powered by GABBCON. The session is available for viewing  here.

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May 2, 2017

Coverage of DRA’s Viewership Analysis of ESPN

Author: Deep Root AnalyticsLast Thursday, Deep Root Analytics released TV viewership analysis of ESPN in the Cincinnati local market. As a bellwether political state, we’ve done extensive client work in Cincinnati and the entire  Buckeye State, and our analysis spanned two years of TV viewership data among political audiences on the left and right. Since this release,

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