News & Insights

Mar 2, 2018

2018 Hispanic Study

Author: deeproot_adminAs covered by Mike Allen of Axios (“How Each Party Can Court Hispanic Voters”): This memo is based on the findings of a national, online survey among N=3000 Hispanic adults, ages 18+, from December 14, 2017 to January 5, 2018.  The survey was conducted by a bipartisan team of researchers and focused on political views

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Feb 7, 2018


Author: Deep Root AnalyticsForget immigration: Women’s hockey might be the nation’s most polarizing subject. Democrats are 29% more likely than the general population to watch women’s hockey in the Winter Olympics. Republicans are 44% less likely to watch it. Those are two findings of a poll by Deep Root Analytics into voters’ Olympic viewing plans. Republicans are

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Jan 26, 2018

2018 Winter Olympics Viewership

Author: Deep Root AnalyticsEXECUTIVE SUMMARY Deep Root Analytics recently surveyed US adults about their likelihood to watch the 2018 Winter Olympics. We found that most Americans plan on watching at least some of the games, and that there is wide variation in popularity between events. Further, there are significant partisan and gender differences in viewership intention that

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Jan 8, 2018


Author: Deep Root AnalyticsArlington, VA, January 8, 2018 – Deep Root Analytics, a leading predictive media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has added four (4) talented professionals to its growing team. Kelly Georgia joins Deep Root Analytics as Media Analytics Director.  Prior to

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Jun 14, 2017

Survey Suggests American Voters Have More in Common Than You Might Think

Author: Deep Root Analytics“Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Root Analytics, a firm co-founded by former Mitt Romney campaign director of data science Alex Lundry, conducted a survey of 5,981 American voters

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May 31, 2017

Coverage of DRA’s Expanded DMA Analysis of ESPN Viewership

Author: Deep Root AnalyticsAs a follow up to the media discussion from our original analysis of ESPN’s shifting viewer partisanship, Deep Root Analytics published a second analysis in which we expanded our DMA deep-dive to 43 local markets across the country.  Our comprehensive review and findings have been discussed in a number of outlets including: How ESPN

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