News & Insights
Nov 7, 2014
Author: deeproot_admin It’s the Wednesday after the election, and the quants at Deep Root Analytics—a GOP media-targeting firm—are resisting the urge to celebrate. We’re seated around the conference room table at their office in Alexandria, Virginia, where a wall of windows frames the Potomac River, rust-red autumn leaves on its banks. Deep Root partner Alex Lundry, dressed
How GOP Data Dogs Celebrated the Midterms
Oct 30, 2014
Author: deeproot_admin WASHINGTON — Modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche — like Prius-driving single women in Northern Virginia who care about energy issues. They compile hundreds of pieces of data on individuals, from party registration to pet ownership to favorite TV shows. And they can reach
Data-Driven Campaigns Zero In on Voters, but Messages Are Lacking
Oct 23, 2014
Author: deeproot_admin The digital innovation we’ve seen in the campaign world over the past two presidential election cycles has altered the industry’s business model in a way that will shape campaigns and political outcomes through the 2016 cycle and beyond. Our Influencers 50 list reflects that new reality. One of the driving forces of the campaign business
THE INFLUENCERS 50
Sep 12, 2014
Author: deeproot_admin When the Green Bay Packers play the New Orleans Saints on Sunday Night Football on Oct. 26, several top political strategists will have a decision to make: How can they best spend some of their last resources on precious advertising time in key Wisconsin and Louisiana markets, where they are sure to reach a big
Why campaigns should advertise during NFL games
Jul 14, 2014
Author: deeproot_admin WASHINGTON—Politicians are moving away from blanket TV advertising, now that they know you better and where to find you. When New Jersey Republican Gov. Chris Christie wanted to reach Hispanic voters during his re-election campaign last year, a team of outside data crunchers discovered that viewers of “Dama y Obrero,” a Spanish-language telenovella about a woman torn