News & Insights

Apr 20, 2015


Author: Deep Root AnalyticsARLINGTON, VA (April 20, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Brent McGoldrick has joined Deep Root Analytics as Chief Executive Officer. With 20 years of experience in political and brand research and corporate and public affairs, McGoldrick will guide the company’s core media analytics offering in the consumer

Read More

Mar 18, 2015

The Invisible Primary Means No TV Ads. For Now.

Author: deeproot_adminThere’s a reason the early part of the presidential nomination contest is called the invisible primary: There are no television ads yet. Voters in key states should enjoy the lull while it lasts, which could be until summer or maybe even longer.

Read More

Feb 6, 2015

How We Won Texas

Author: deeproot_adminAs Greg Abbott takes the reins as the 48th Governor of Texas, political operatives on the right should take a closer look at his campaign and learn a lesson or two for 2016.

Read More

Jan 28, 2015

Big Data Remakes Texas Campaign Ad Spend

Author: deeproot_adminWhen Republican Greg Abbott took to the stage last November to claim his resounding 20-point win over Wendy Davis to become governor of Texas, he might have thanked Big Data campaigning for bringing him there. By leveraging set-top-box data and an array of consumer marketing information, Abbott’s campaign team assembled a tightly integrated media marketing

Read More

Nov 7, 2014

How GOP Data Dogs Celebrated the Midterms

Author: deeproot_adminIt’s the Wednesday after the election, and the quants at Deep Root Analytics—a GOP media-targeting firm—are resisting the urge to celebrate. We’re seated around the conference room table at their office in Alexandria, Virginia, where a wall of windows frames the Potomac River, rust-red autumn leaves on its banks. Deep Root partner Alex Lundry, dressed

Read More

Oct 30, 2014

Data-Driven Campaigns Zero In on Voters, but Messages Are Lacking

Author: deeproot_adminWASHINGTON — Modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche — like Prius-driving single women in Northern Virginia who care about energy issues. They compile hundreds of pieces of data on individuals, from party registration to pet ownership to favorite TV shows. And they can reach

Read More