News & Insights
Oct 23, 2014
Author: deeproot_admin The digital innovation we’ve seen in the campaign world over the past two presidential election cycles has altered the industry’s business model in a way that will shape campaigns and political outcomes through the 2016 cycle and beyond. Our Influencers 50 list reflects that new reality. One of the driving forces of the campaign business
THE INFLUENCERS 50
Sep 12, 2014
Author: deeproot_admin When the Green Bay Packers play the New Orleans Saints on Sunday Night Football on Oct. 26, several top political strategists will have a decision to make: How can they best spend some of their last resources on precious advertising time in key Wisconsin and Louisiana markets, where they are sure to reach a big
Why campaigns should advertise during NFL games
Jul 14, 2014
Author: deeproot_admin WASHINGTON—Politicians are moving away from blanket TV advertising, now that they know you better and where to find you. When New Jersey Republican Gov. Chris Christie wanted to reach Hispanic voters during his re-election campaign last year, a team of outside data crunchers discovered that viewers of “Dama y Obrero,” a Spanish-language telenovella about a woman torn