News & Insights
Jul 8, 2015
Author: deeproot_adminThis spring, the Cato Institute identified 600 Americans who read more than 20 books per year and made arrangements to send them each one more. The libertarian think tank split these readers into three groups. One group received a free copy of Ayn Rand’s Atlas Shrugged, one got longtime Cato executive David Boaz’s The Libertarian
Jul 2, 2015
Author: deeproot_adminActual Viewership and the Political “Map Gap” — a 2016 Problem that Can Be Solved Of the 145 “early primary” DMAs where the election will be held before April 1, 2016, 103 (71%) are diary-only Nielsen markets. All of Iowa and most of New Hampshire and South Carolina are diary-only Nielsen markets. Multi-sourced Deep Root Analytics data
Jun 17, 2015
Author: deeproot_adminThere may be no easier way to flummox operatives or journalists who insist on the importance of “data” and “analytics” in politics than asking them to explain exactly what the words mean to them. Today there is data generated by every arm of a campaign, and opportunities to analyze nearly all of it. Which of
May 18, 2015
Author: Deep Root AnalyticsARLINGTON, VA (May 18, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Co-Founder Alex Lundry has joined Deep Root Analytics in a full-time capacity as Chief Data Scientist. With more than 10 years of experience in public opinion research, microtargeting, and data science, Lundry will direct the company’s core product
Apr 30, 2015
Author: deeproot_adminThe battle for the Republican presidential nominee is, for now, largely going on behind closed doors, with candidates chasing donors, staff, and big-name supporters. But when the chase moves past that “invisible primary” and onto actually communicating with large groups of voters, the biggest indicator will be TV ads—lots and lots of TV ads.
Apr 20, 2015
Author: deeproot_adminThe Washington Examiner‘s editors and reporters have identified the intellectuals, policymakers, think tank leaders, campaign operatives, candidates, pols, pundits, wonks and others who are pushing our thinking and testing the limits of political possibility.