News & Insights
Jun 17, 2015
Author: deeproot_adminThere may be no easier way to flummox operatives or journalists who insist on the importance of “data” and “analytics” in politics than asking them to explain exactly what the words mean to them. Today there is data generated by every arm of a campaign, and opportunities to analyze nearly all of it. Which of
May 18, 2015
Author: Deep Root AnalyticsARLINGTON, VA (May 18, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Co-Founder Alex Lundry has joined Deep Root Analytics in a full-time capacity as Chief Data Scientist. With more than 10 years of experience in public opinion research, microtargeting, and data science, Lundry will direct the company’s core product
Apr 30, 2015
Author: deeproot_adminThe battle for the Republican presidential nominee is, for now, largely going on behind closed doors, with candidates chasing donors, staff, and big-name supporters. But when the chase moves past that “invisible primary” and onto actually communicating with large groups of voters, the biggest indicator will be TV ads—lots and lots of TV ads.
Apr 20, 2015
Author: deeproot_adminThe Washington Examiner‘s editors and reporters have identified the intellectuals, policymakers, think tank leaders, campaign operatives, candidates, pols, pundits, wonks and others who are pushing our thinking and testing the limits of political possibility.
Apr 20, 2015
Author: Deep Root AnalyticsARLINGTON, VA (April 20, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Brent McGoldrick has joined Deep Root Analytics as Chief Executive Officer. With 20 years of experience in political and brand research and corporate and public affairs, McGoldrick will guide the company’s core media analytics offering in the consumer
Mar 18, 2015
Author: deeproot_adminThere’s a reason the early part of the presidential nomination contest is called the invisible primary: There are no television ads yet. Voters in key states should enjoy the lull while it lasts, which could be until summer or maybe even longer.