News & Insights

Jun 17, 2015

What Tech Strategy Reveals About the Republican Top Tier

Author: deeproot_adminThere may be no easier way to flummox operatives or journalists who insist on the importance of “data” and “analytics” in politics than asking them to explain exactly what the words mean to them. Today there is data generated by every arm of a campaign, and opportunities to analyze nearly all of it. Which of

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May 18, 2015

DEEP ROOT ANALYTICS NAMES ALEX LUNDRY CHIEF DATA SCIENTIST

Author: Deep Root AnalyticsARLINGTON, VA (May 18, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Co-Founder Alex Lundry has joined Deep Root Analytics in a full-time capacity as Chief Data Scientist. With more than 10 years of experience in public opinion research, microtargeting, and data science, Lundry will direct the company’s core product

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Apr 30, 2015

An Animated Look at the 2012 Republican TV Primary

Author: deeproot_adminThe battle for the Re­pub­lic­an pres­id­en­tial nom­in­ee is, for now, largely go­ing on be­hind closed doors, with can­did­ates chas­ing donors, staff, and big-name sup­port­ers. But when the chase moves past that “in­vis­ible primary” and onto ac­tu­ally com­mu­nic­at­ing with large groups of voters, the biggest in­dic­at­or will be TV ads—lots and lots of TV ads.

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Apr 20, 2015

New Voices for 2015

Author: deeproot_adminThe Washington Examiner‘s editors and reporters have identified the intellectuals, policymakers, think tank leaders, campaign operatives, candidates, pols, pundits, wonks and others who are pushing our thinking and testing the limits of political possibility.

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Apr 20, 2015

DATA AND RESEARCH VETERAN JOINS DEEP ROOT ANALYTICS AS CEO

Author: Deep Root AnalyticsARLINGTON, VA (April 20, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Brent McGoldrick has joined Deep Root Analytics as Chief Executive Officer. With 20 years of experience in political and brand research and corporate and public affairs, McGoldrick will guide the company’s core media analytics offering in the consumer

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Mar 18, 2015

The Invisible Primary Means No TV Ads. For Now.

Author: deeproot_adminThere’s a reason the early part of the presidential nomination contest is called the invisible primary: There are no television ads yet. Voters in key states should enjoy the lull while it lasts, which could be until summer or maybe even longer.

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