News & Insights

Jul 10, 2015

Shark Week: The Hype is Real

Author: deeproot_adminIf you’ve consumed some form of media this week, you’ve at least heard about Discovery Channel’s Shark Week. We were talking about it in the office and wondered two things: Is the hype real? Do more people actually tune in to see Shark Weekprogramming than other Discovery Channel content? If the hype is real, what

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Jul 8, 2015

Inside the GOP’s Effort to Close the Campaign-Science Gap With Democrats

Author: deeproot_adminThis spring, the Cato Institute identified 600 Americans who read more than 20 books per year and made arrangements to send them each one more. The libertarian think tank split these readers into three groups. One group received a free copy of Ayn Rand’s Atlas Shrugged, one got longtime Cato executive David Boaz’s The Libertarian

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Jul 2, 2015

Dear Diary: It’s Time for Political Advertisers to Move Beyond Nielsen Ratings

Author: deeproot_adminActual Viewership and the Political “Map Gap” — a 2016 Problem that Can Be Solved Of the 145 “early primary” DMAs where the election will be held before April 1, 2016, 103 (71%) are diary-only Nielsen markets. All of Iowa and most of New Hampshire and South Carolina are diary-only Nielsen markets. Multi-sourced Deep Root Analytics data

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Jun 17, 2015

What Tech Strategy Reveals About the Republican Top Tier

Author: deeproot_adminThere may be no easier way to flummox operatives or journalists who insist on the importance of “data” and “analytics” in politics than asking them to explain exactly what the words mean to them. Today there is data generated by every arm of a campaign, and opportunities to analyze nearly all of it. Which of

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May 18, 2015

DEEP ROOT ANALYTICS NAMES ALEX LUNDRY CHIEF DATA SCIENTIST

Author: Deep Root AnalyticsARLINGTON, VA (May 18, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Co-Founder Alex Lundry has joined Deep Root Analytics in a full-time capacity as Chief Data Scientist. With more than 10 years of experience in public opinion research, microtargeting, and data science, Lundry will direct the company’s core product

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Apr 30, 2015

An Animated Look at the 2012 Republican TV Primary

Author: deeproot_adminThe battle for the Re­pub­lic­an pres­id­en­tial nom­in­ee is, for now, largely go­ing on be­hind closed doors, with can­did­ates chas­ing donors, staff, and big-name sup­port­ers. But when the chase moves past that “in­vis­ible primary” and onto ac­tu­ally com­mu­nic­at­ing with large groups of voters, the biggest in­dic­at­or will be TV ads—lots and lots of TV ads.

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