News & Insights

Aug 6, 2015

We Don’t Always Watch What We Want

Author: deeproot_adminA few weeks ago, Janko Roettgers of Variety published an article about which TV networks Americans would purchase if cable providers moved to an “a la carte” model. Using a survey dataset from Digitalsmiths, a subsidiary of TiVo, Roettgers proclaimed that ESPN, “often quoted as the prime reason for people not cutting the cord”, barely

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Aug 3, 2015

How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

Author: deeproot_adminAlready sick of hearing about data, the big buzzword during this year’s upfronts? Bad news: The incessant upfront chatter was just the beginning, as data blending and programmatic TV buying also looks to dominate the 2016 presidential campaign.

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Jul 29, 2015

The Five Ad Targeting Lessons of 2012 for 2016

Author: deeproot_adminPlenty has been written about the trends in presidential television advertising in the 2012 presidential election: the amount spent by candidates and groups, how those dollars translated into spots, and how each campaign’s advertising impacted (or failed to) the electorate. At Deep Root Analytics, we’ve compiled the most comprehensive data set yet to analyze 2012

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Jul 27, 2015

The television election

Author: deeproot_adminThis was supposed to be the presidential campaign that ends the dominance of TV ads — the Snapchat election, the live streaming election. “If 2004 was about Meetup [and] 2008 was about Facebook, 2016 is going to be about Meerkat (or something just like it),” vowed President Barack Obama’s ex-communications guru Dan Pfeiffer.

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Jul 16, 2015

Moving Targets: TV viewership isn’t static, so why is your data?

Author: deeproot_adminIf you’re one of the 87% of American adults that watches television each week, [1] you know the following statement to be true: TV viewership is not static. Instead, viewership changes frequently, meaning what you watch one week is not necessarily what you watch the next week. This is especially true on local news programming,

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Jul 10, 2015

Shark Week: The Hype is Real

Author: deeproot_adminIf you’ve consumed some form of media this week, you’ve at least heard about Discovery Channel’s Shark Week. We were talking about it in the office and wondered two things: Is the hype real? Do more people actually tune in to see Shark Weekprogramming than other Discovery Channel content? If the hype is real, what

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