News & Insights

Sep 14, 2015

From “Mile High” Mountains to the Magic City: What Programs are Hispanic Viewers Likely to Watch?

Author: deeproot_adminSeptember 15th through October 15th is National Hispanic Heritage month, and in celebration of the ongoing contribution and history of America’s Hispanic community, we offer a few insights concerning Hispanic viewership and TV targeting. Hispanics as a voter group are frequently seen as crucial in winning key swing states in the Presidential election. “At 54

Read More

Aug 26, 2015

34 More People Who Should Be Running For President in Iowa

Author: deeproot_adminReality TV star Donald Trump is running for president. But if drawing big audiences on TV is a qualification for running for president, who else should be running? And who’s beating Trump among a GOP Primary Voter audience in Iowa? Looking at viewership data from January and February 2015 (when Trump’s Show, Celebrity Apprentice, last

Read More

Aug 21, 2015

The Struggle to be Seen: ‘Viewability’ in the World of Ad Blockers and Time-Shifted TV Viewing

Author: deeproot_adminEveryone has a viewability problem. Mail can go directly from the mailbox to the trash can. Banner ads can run at the bottom of a website even when the user doesn’t scroll down. And television commercials can be skipped via time shifted viewing on a DVR. Smart marketers understand our current dilemma: as technological advances

Read More

Aug 14, 2015

Millennials vs. Boomers. When Targeting Swing Voters on TV, Age Matters.

Author: deeproot_adminBoomer Swing Voters Watch More “Daytime” Programming, Shows on Fox News, Hallmark, and CNN. Millennial Swing Voters Watch More “Late Fringe”, Shows on Nick-at-Nite, Discovery, A&E, TBS. Political marketers talk a lot about targeting “swing” voters, but that can mean a lot of things. Broadly, swing voters are individuals with a high propensity voting pattern,

Read More

Aug 6, 2015

We Don’t Always Watch What We Want

Author: deeproot_adminA few weeks ago, Janko Roettgers of Variety published an article about which TV networks Americans would purchase if cable providers moved to an “a la carte” model. Using a survey dataset from Digitalsmiths, a subsidiary of TiVo, Roettgers proclaimed that ESPN, “often quoted as the prime reason for people not cutting the cord”, barely

Read More

Aug 3, 2015

How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

Author: deeproot_adminAlready sick of hearing about data, the big buzzword during this year’s upfronts? Bad news: The incessant upfront chatter was just the beginning, as data blending and programmatic TV buying also looks to dominate the 2016 presidential campaign.

Read More