News & Insights

Sep 30, 2015

KY Gov: The State of the Race

Author: deeproot_adminWith all attention turned firmly on the presidential race, the developments in the gubernatorial race between Republican Matt Bevin and Democrat Jack Conway have gone relatively uncovered by the national press. That’s changed somewhat this week, and with new polling released this afternoon there’s likely to be more attention paid to this race that’s just

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Sep 23, 2015

“Empire” on FOX — A Story of Audience Retention

Author: deeproot_adminDid you know? Season 2 of the hit show “Empire” premieres tonight. The FOX drama arrived on the scene with a 12 episode season last winter, airing from January through March, and quickly became one of the most watched — and most talked about — shows on network TV. By the end of February, Buzzfeed wrote that “‘Empire’ Is

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Sep 14, 2015

From “Mile High” Mountains to the Magic City: What Programs are Hispanic Viewers Likely to Watch?

Author: deeproot_adminSeptember 15th through October 15th is National Hispanic Heritage month, and in celebration of the ongoing contribution and history of America’s Hispanic community, we offer a few insights concerning Hispanic viewership and TV targeting. Hispanics as a voter group are frequently seen as crucial in winning key swing states in the Presidential election. “At 54

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Aug 26, 2015

34 More People Who Should Be Running For President in Iowa

Author: deeproot_adminReality TV star Donald Trump is running for president. But if drawing big audiences on TV is a qualification for running for president, who else should be running? And who’s beating Trump among a GOP Primary Voter audience in Iowa? Looking at viewership data from January and February 2015 (when Trump’s Show, Celebrity Apprentice, last

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Aug 21, 2015

The Struggle to be Seen: ‘Viewability’ in the World of Ad Blockers and Time-Shifted TV Viewing

Author: deeproot_adminEveryone has a viewability problem. Mail can go directly from the mailbox to the trash can. Banner ads can run at the bottom of a website even when the user doesn’t scroll down. And television commercials can be skipped via time shifted viewing on a DVR. Smart marketers understand our current dilemma: as technological advances

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Aug 14, 2015

Millennials vs. Boomers. When Targeting Swing Voters on TV, Age Matters.

Author: deeproot_adminBoomer Swing Voters Watch More “Daytime” Programming, Shows on Fox News, Hallmark, and CNN. Millennial Swing Voters Watch More “Late Fringe”, Shows on Nick-at-Nite, Discovery, A&E, TBS. Political marketers talk a lot about targeting “swing” voters, but that can mean a lot of things. Broadly, swing voters are individuals with a high propensity voting pattern,

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