News & Insights

Aug 13, 2013

REPUBLICAN FIRM DEEP ROOT ANALYTICS PARTNERS WITH FOURTHWALL FOR BIG DATA

Author: Deep Root AnalyticsDulles, VA & Alexandria, VA., Aug 13 – A leading center-right data organization, Deep Root Analytics (DRA), announced today a partnership with FourthWall Media™, the largest independent source of cable set top box viewing data. Deep Root is the first Republican analytics firm to leverage FourthWall’s TV viewing data to micro-target political campaign television advertising.

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