News & Insights

Jul 14, 2014

Political Ads Take Targeting to the Next Level

Author: deeproot_adminWASHINGTON—Politicians are moving away from blanket TV advertising, now that they know you better and where to find you. When New Jersey Republican Gov. Chris Christie wanted to reach Hispanic voters during his re-election campaign last year, a team of outside data crunchers discovered that viewers of “Dama y Obrero,” a Spanish-language telenovella about a woman

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Aug 13, 2013

REPUBLICAN FIRM DEEP ROOT ANALYTICS PARTNERS WITH FOURTHWALL FOR BIG DATA

Author: Deep Root AnalyticsDulles, VA & Alexandria, VA., Aug 13 – A leading center-right data organization, Deep Root Analytics (DRA), announced today a partnership with FourthWall Media™, the largest independent source of cable set top box viewing data. Deep Root is the first Republican analytics firm to leverage FourthWall’s TV viewing data to micro-target political campaign television advertising.

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