News & Insights

Oct 30, 2014

Data-Driven Campaigns Zero In on Voters, but Messages Are Lacking

Author: deeproot_adminWASHINGTON — Modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche — like Prius-driving single women in Northern Virginia who care about energy issues. They compile hundreds of pieces of data on individuals, from party registration to pet ownership to favorite TV shows. And they can

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Oct 23, 2014

THE INFLUENCERS 50

Author: deeproot_adminThe digital innovation we’ve seen in the campaign world over the past two presidential election cycles has altered the industry’s business model in a way that will shape campaigns and political outcomes through the 2016 cycle and beyond. Our Influencers 50 list reflects that new reality. One of the driving forces of the campaign

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Sep 12, 2014

Why campaigns should advertise during NFL games

Author: deeproot_adminWhen the Green Bay Packers play the New Orleans Saints on Sunday Night Football on Oct. 26, several top political strategists will have a decision to make: How can they best spend some of their last resources on precious advertising time in key Wisconsin and Louisiana markets, where they are sure to reach a

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Jul 14, 2014

Political Ads Take Targeting to the Next Level

Author: deeproot_adminWASHINGTON—Politicians are moving away from blanket TV advertising, now that they know you better and where to find you. When New Jersey Republican Gov. Chris Christie wanted to reach Hispanic voters during his re-election campaign last year, a team of outside data crunchers discovered that viewers of “Dama y Obrero,” a Spanish-language telenovella about a woman

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Aug 13, 2013

REPUBLICAN FIRM DEEP ROOT ANALYTICS PARTNERS WITH FOURTHWALL FOR BIG DATA

Author: Deep Root AnalyticsDulles, VA & Alexandria, VA., Aug 13 – A leading center-right data organization, Deep Root Analytics (DRA), announced today a partnership with FourthWall Media™, the largest independent source of cable set top box viewing data. Deep Root is the first Republican analytics firm to leverage FourthWall’s TV viewing data to micro-target political campaign television advertising.

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