News & Insights

Jul 25, 2018


Author: John GilesARLINGTON, VA (July 25, 2018) – Deep Root Analytics, an innovator in predictive media analytics, is pleased to congratulate our very own David Seawright for being named a 2018 Rising Star by Campaigns & Elections.  Candidates and causes will spend millions on TV advertising this year and David Seawright is helping GOP campaigns spend those dollars

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May 14, 2018

Actually, The Data Shows Republican Campaigns Are Turning UP The Volume On Tax Reform.

Author: Deep Root AnalyticsThe Reuters’ headline of May 7 could not be more wrong when it stated “Republicans in key election races turn down volume on Trump’s tax cuts.”  In fact, Republican candidates for federal office are running ON taxes more than anything else. Where the Reuters analysis fell short is that it did not analyze paid media

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Apr 30, 2018

David Seawright has been named Vice President of Client Strategy

Author: John GilesI am pleased to announce that David Seawright has been named Vice President of Client Strategy for Deep Root Analytics. Since his start at Deep Root in 2014, David has taken on increasing responsibilities in improving our media analytics offerings, developing new offerings and providing expert counsel and recommendations to our clients. All the while

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Mar 2, 2018

2018 Hispanic Study

Author: deeproot_adminAs covered by Mike Allen of Axios (“How Each Party Can Court Hispanic Voters”): This memo is based on the findings of a national, online survey among N=3000 Hispanic adults, ages 18+, from December 14, 2017 to January 5, 2018.  The survey was conducted by a bipartisan team of researchers and focused on political views

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Feb 7, 2018


Author: Deep Root AnalyticsForget immigration: Women’s hockey might be the nation’s most polarizing subject. Democrats are 29% more likely than the general population to watch women’s hockey in the Winter Olympics. Republicans are 44% less likely to watch it. Those are two findings of a poll by Deep Root Analytics into voters’ Olympic viewing plans. Republicans are

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Jan 26, 2018

2018 Winter Olympics Viewership

Author: Deep Root AnalyticsEXECUTIVE SUMMARY Deep Root Analytics recently surveyed US adults about their likelihood to watch the 2018 Winter Olympics. We found that most Americans plan on watching at least some of the games, and that there is wide variation in popularity between events. Further, there are significant partisan and gender differences in viewership intention that

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