News & Insights

May 22, 2019

Deep Root Analytics Announces Key New Hires & Staff Promotions

Author: Deep Root AnalyticsARLINGTON, VA (May 22, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, optimizes media to them, integrates them into media platforms, and measures the audience impact, announced two new hires and a key team member promotion. Corey Mull was promoted to Vice President of Data Science.  “Corey has spent the last

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Apr 5, 2019

Deep Root Analytics Wins Pollie Award

Author: Deep Root AnalyticsARLINGTON, VA (April 5, 2019) – Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, is pleased to announce our recognition by the American Association of Political Consultants for Best Data Analytics Solution. We’ve

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Apr 1, 2019

Deep Root Analytics Announces Key Staff Promotions

Author: Deep Root AnalyticsARLINGTON, VA (April 1, 2019) – Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, announced three key team member promotions. David Seawright will serve as the company’s Chief Revenue Officer.  David has served

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Jan 10, 2019

DEEP ROOT ANALYTICS ANNOUNCES NEW CEO

Author: Deep Root AnalyticsNEW PLATFORM TAILORED TO THE GROWING CORPORATE REPUTATION, ISSUE ADVOCACY & PUBLIC AFFAIRS MARKETS ARLINGTON, VA (January 10, 2019) – Deep Root Analytics, a leading marketing technology company that partners with advertising and communications professionals to more effectively reach target audiences across all media platforms, announced Sara Fagen will serve as Chief Executive Officer. Fagen

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Nov 8, 2018

What Did They Run On? Winning Issues in 2018 Midterm Advertising

Author: Deep Root AnalyticsThe dust is settling on Tuesday’s midterms, and narratives are already forming about what led to the Democrats reclaiming control of the House of Representatives. At Deep Root Analytics, we’ve built a massive database measuring voter exposure to political advertising, including the content of all ads aired on broadcast TV during the entire 2018

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Sep 27, 2018

Top 20 Returning Programs to Reach Swing Voters

Author: Deep Root AnalyticsThe official beginning of fall means two things: the return of prime-time programming on TV after the summer hiatus and an influx of political ads before November’s election. For campaigns with the right resources, these two things go hand-in-hand. At Deep Root Analytics, we specialize in identifying the key segments of the electorate that

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