News & Insights

Dec 16, 2020

Custom Audiences Are Easier Than Ever

Author: Deep Root AnalyticsDeep Root has been at the forefront of audience building innovation since our founding, and our merger earlier this year with TargetPoint Consulting has only enhanced our ability to deliver high quality and accurate targetable audiences for our clients to target across their campaign, issue advocacy, and brand needs. Now, we’ve taken another step towards

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Nov 13, 2020

Big Wins by Deep Root Clients in the 2020 Election

Author: Deep Root AnalyticsCongratulations to many of our Deep Root clients on their big wins last week. This includes the RNC, who led the way for the historic turnout of Republicans across the country, as well as helped elect a record number of GOP women to Congress. Some of our other clients ranged from the most hotly contested

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Oct 28, 2020

Built for You

Author: Deep Root AnalyticsAt our core, Deep Root strives to ensure that our clients are using the most sophisticated and accurate audiences possible to drive nearly every part of their campaign strategy. A major piece of this includes building and providing our standard audiences as an off-the-shelf solution across platforms and products to make paid media campaigns more

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Oct 20, 2020

Audience Spotlight: Get Out the Vote

Author: Deep Root AnalyticsIf you are in a tight race coming down the home stretch to Election Day, audience-based advertising has never been more important as you seek to persuade those likely to vote and motivate those who need an extra push to support your client. Deep Root has two audiences that will help you do this: GOP

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Oct 15, 2020

Navigating the Advertising Ecosystem with Deep Root

Author: Deep Root AnalyticsWith less than a month until the 2020 general election, Deep Root audiences can help amplify your message to the right voters in order to make maximum impact — and our network of partners can make sure your ads are delivered directly to these audiences. Deep Root has partnered with leading providers across all inventory

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Sep 28, 2020

Alex Lundry is Speaking at TVB’s 2020 Alt Forward Virtual Conference

Author: Deep Root AnalyticsDeep Root’s Co-Founder & Chief Product Officer, Alex Lundry, will be speaking at TVB’s Alt Forward 2020 Virtual Conference this week on Thursday, October 1st. The Alt Forward Conference is a multi-dimensional, virtual adaptation of the annual Forward Conference for TVB members, agencies, and customers. Alex will be on a forum with professionals from Comscore, Publicis Media Exchange,

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