News & Insights

Mar 02, 2018

2018 Hispanic Study

Author: Deep Root Analytics

As covered by Mike Allen of Axios ("How Each Party Can Court Hispanic Voters"): This memo is based on the findings of a national, online survey among N=3000 Hispanic adults, ages 18+, from December 14, 2017 to January 5, 2018. ...

Feb 07, 2018


Author: Rachel Bachman, Source: Wall Street Journal

Forget immigration: Women’s hockey might be the nation’s most polarizing subject. Democrats are 29% more likely than the general population to watch women’s hockey in the Winter Olympics. Republicans are 44% less likely to watch it. Those are two findings...

Jan 26, 2018

2018 Winter Olympics Viewership

Author: Deep Root Analytics

EXECUTIVE SUMMARY Deep Root Analytics recently surveyed US adults about their likelihood to watch the 2018 Winter Olympics. We found that most Americans plan on watching at least some of the games, and that there is wide variation in popularity...

Jan 08, 2018


Author: Deep Root Analytics

Arlington, VA, January 8, 2018 – Deep Root Analytics, a leading predictive media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has added four (4) talented professionals to its...

Jun 14, 2017

Survey Suggests American Voters Have More in Common Than You Might Think

Author: Eric Oster, Source: AdWeek

"Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Root Analytics, a firm co-founded by former Mitt Romney...

May 31, 2017

Coverage of DRA’s Expanded DMA Analysis of ESPN Viewership

Author: Deep Root Newsroom

As a follow up to the media discussion from our original analysis of ESPN’s shifting viewer partisanship, Deep Root Analytics published a second analysis in which we expanded our DMA deep-dive to 43 local markets across the country.  Our comprehensive...