News & Insights

Jun 15, 2020

Virtual Fireside Chat with Deep Root Analytics & TiVo

Author: Deep Root AnalyticsA recent Deep Root study based on TiVo’s U.S. household viewership data highlighted that more people are watching linear television, with some of the biggest shifts happening with younger viewers. This surge in linear television underscores the importance of audience-based advertising for corporations and campaigns alike.  We’ve seen drastic changes in media consumption habits since stay-at-home

Read More

Jun 11, 2020

Essential and Non-Essential Strategies: Targeting Audiences in The Age of COVID-19

Author: Deep Root AnalyticsCampaigns, advocacy groups, companies, trade associations and more were all confident of one thing last year – 2020 was going to be a busy year. Now, a full six months in, no one could have predicted the changes being made to our daily lives and business. What happens when the emergency brake is pulled on

Read More

Jun 9, 2020

Traditional TV is Growing Amongst the Younger Generations during COVID-19 Lockdown

Author: Deep Root AnalyticsHas television consumption changed as the country is spending more time at home? Our team at Deep Root, an audience-powered analytics company, was curious about how viewership patterns have shifted in the last few months, and how those findings could be applied to help our clients refine their television targeting. To answer this question, Deep

Read More

Jun 4, 2020

ICYMI: Deep Root Analytics Segments Available for OTT Activation via Tru Optik

Author: Deep Root AnalyticsTo best serve advertisers and media buyers navigating the Advanced TV ecosystem, we are thrilled to share that Deep Root has integrated with Tru Optik’s Political Data Cloud. This partnership places Deep Root’s premium audiences in prominent platforms, such as SpotX, Amobee, and Jamloop, to be leveraged across Tru Optik’s 80 million plus homes nationwide

Read More

May 29, 2020

You Won’t Find These Audiences Natively In Your Social Platforms

Author: Deep Root AnalyticsYou won’t find these audiences natively in your social platforms – and with good reason. Deep Root prides itself on building premium, best-in-class audiences that are fully reflective of the current political and issue climate. Given recent news, we wanted to highlight 3 relevant audiences from our standard taxonomy that can immediately impact your digital

Read More

May 12, 2020

ICYMI: Deep Root Analytics Segments Available in Adobe Ad Cloud

Author: Deep Root AnalyticsTo best serve our clients and media buyers who use the Adobe demand-side platform, Deep Root has integrated with the Adobe Ad Cloud. This partnership elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s premium audiences across the video advertising ecosystem.  Read below to learn more about these premium audiences and

Read More