News & Insights

Apr 15, 2020

The New Media Landscape: What it Means for Political Advertisers

Author: Deep Root AnalyticsThis recent Axios article shows that, according to a new report from Nielsen, the increasing use of streaming video services has only been amplified by current stay-at-home trends. Whether consumers are viewing video content as a source of comfort in these uncertain times, an escape from the relentless news cycle, or just as a

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Apr 9, 2020

Corporate Social Responsibility During COVID-19

Author: Deep Root AnalyticsDeep Root surveyed its Corporate Social Responsibility (CSR) audience - consumers who say a company's or CEO's stance on key issues is important to their decisions - to deliver insights for our clients as the COVID-19, or Coronavirus, pandemic has impacted every community, business, and our our nation over the previous weeks.

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Apr 6, 2020

Addressable Advertising with Deep Root Audiences

Author: Deep Root AnalyticsAddressable TV — the ability to do a 1:1 match of an audience to a list of TV subscribers for targeted delivery — has been a great tool for advertisers in past political cycles, but delivery has traditionally been limited to larger geographies. Thanks to Deep Root’s newly formed addressable partnerships, addressable advertising can

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Apr 2, 2020

Deep Root Analytics & TargetPoint Consulting Merge Data Operations and Analytics to Support Transition to Audience Based Buying

Author: Deep Root AnalyticsPioneers in Microtargeting & TV Analytics to Build Integrated Solution for All Audience Needs Deep Root Analytics and TargetPoint Consulting’s microtargeting and data analytics businesses have merged to create a single audience-powered analytics company.  Our joint company will operate under the Deep Root brand. TargetPoint Consulting will continue to operate, and its mission will

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Mar 30, 2020

Video On Demand is On the Rise

Author: Deep Root AnalyticsAs more and more people have begun to settle in at home in reaction to the spread of COVID-19, television consumption has increased significantly. Ampersand, with whom we recently announced a partnership, measured YOY viewership increases across all television categories. Interestingly, the results show that Video On Demand (VOD) has seen a larger increase

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Mar 27, 2020

How COVID-19 Has Influenced Media Consumption

Author: Deep Root AnalyticsThe implementation of social distancing practices across the country has had an immediate and sizable impact on media consumption. From shifts in streaming habits to the shifts in local news viewership, the common theme across all platforms is the increase in the amount of television being watched. Here are some top stories we read

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