News & Insights

Sep 2, 2020

Kelly Georgia Named 2020 Rising Star

Author: Deep Root AnalyticsWe here at Deep Root are pleased to congratulate our very own Kelly Georgia for being named a 2020 Rising Star by Campaigns & Elections. With more screens available than ever to reach your target audience, the importance of cross-screen advertising has never been higher. Kelly has led Deep Root’s efforts expanding the availability of

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Aug 27, 2020

Voting Begins Soon in Some States

Author: Deep Root AnalyticsAs the COVID-19 pandemic continues on as we get closer to election day, there will more than likely be an increase in voters who choose to vote by mail this fall. At Deep Root, we aim to help our clients navigate these changes, understand their potential electoral impact, and reach the right audience even as

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Aug 25, 2020

Audience Spotlight: COVID-19 Concerns

Author: Deep Root AnalyticsAt Deep Root, we pride ourselves on building audiences that are fully reflective of the constantly shifting consumer, public affairs, and issue climate — central to the national issue landscape right now are concerns around COVID-19. Whether it’s health risks, financial insecurity, or perceived infringements on personal freedoms, COVID-19 continues to impact people, communities, and

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Aug 10, 2020

Audience Spotlight Campaign: Swing Women

Author: Deep Root AnalyticsAt Deep Root, we pride ourselves on building premium, best-in-class audiences that are fully reflective of the current electorate. The difference between winning and losing an election in many districts across the country will come down to how effectively your message reaches and persuades specific subsets of the electorate — one key voter group to

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Aug 3, 2020

ANNOUNCING: Deep Root Segments Now Available with Roku

Author: Deep Root AnalyticsWe are excited to announce our new integration with Roku. Roku is America’s #1 TV streaming platform and we are proud to help them power audience-based buying that enables advertisers to finely-tune their targeting across all types of OTT and programmatic inventory, including in OneView, the ad platform built for streaming. This partnership will elevate

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Jul 30, 2020

Audience Spotlight Campaign: Corporate Responsibility

Author: Deep Root AnalyticsHere at Deep Root, we pride ourselves on building premium, best-in-class audiences that are fully reflective of the constantly shifting consumer, public affairs, and issue climate. As COVID-19 continues to impact businesses, communities, and workers across multitudes of white-collar and blue-collar professions, we have witnessed CEOs and their companies navigate decisions and take positions that

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