News & Insights
Oct 15, 2019
Author: Deep Root Analytics ARLINGTON, VA (October 15, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, analyzes how they consume media, integrates them into media platforms, and measures the audience impact of paid and earned media, announced it will enhance its DC Influentials product offering with local cable ad occurrence data. The new investment, in coordination with…
Deep Root Analytics Enhances DC Influentials Product with Local Cable Ad Occurrence Tracking
Sep 16, 2019
Author: Deep Root Analytics Deep Root Audiences can now be activated across the digital advertising ecosystem September 16, 2019 — Deep Root Analytics, an audience-powered analytics company, today announced a new integration with a4 media, the first and only end-to-end platform that makes it simple to execute audience-based multiscreen ad campaigns for local, regional and national advertising clients. This…
Deep Root Analytics Announces New Partnership with a4 media
Aug 4, 2019
Author: Deep Root Analytics Some political scientists have argued that post-debate spin and coverage matters a lot more than debates themselves. So, after last week’s two Democratic debates, is there a way to quantify who won the true test after the debate? We set out to try. Deep Root is an audience-powered analytics company that does four things:…
Who won last week’s debates? We have a different way of finding the answer.
Jul 8, 2019
Author: Deep Root Analytics Deep Root, an audience-powered analytics company that analyzes how people consume media, has conducted extensive research into how political audiences watch live sports. In 2018 we partnered with Fox Sports to write a case study on local sports advertising compared with local news and national sports. Click here to view the full study. With…
Who will be watching this week’s All-Star festivities? Swing voters
Jul 2, 2019
Author: Deep Root Analytics METHODOLOGY Deep Root Analytics, an audience-powered analytics company that analyzes how key voter and consumer audiences consume media, partnered with TiVo, a global leader in entertainment technology and insights, to measure viewership of the debates. This analysis provides the first viewership metrics among Democratic primary voters, including the early states that campaigns care about most.
Political Audience Viewership of First Democratic Debate
May 22, 2019
Author: Deep Root Analytics ARLINGTON, VA (May 22, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, optimizes media to them, integrates them into media platforms, and measures the audience impact, announced two new hires and a key team member promotion. Corey Mull was promoted to Vice President of Data Science. “Corey has spent the last…