News & Insights2018 Hispanic Study
As covered by Mike Allen of Axios ("How Each Party Can Court Hispanic Voters"): This memo is based on the findings of a national, online survey among N=3000 Hispanic adults, ages 18+, from December 14, 2017 to January 5, 2018. ...
THE OLYMPICS’ MOST POLARIZING SPORT
Forget immigration: Women’s hockey might be the nation’s most polarizing subject. Democrats are 29% more likely than the general population to watch women’s hockey in the Winter Olympics. Republicans are 44% less likely to watch it. Those are two findings...
2018 Winter Olympics Viewership
EXECUTIVE SUMMARY Deep Root Analytics recently surveyed US adults about their likelihood to watch the 2018 Winter Olympics. We found that most Americans plan on watching at least some of the games, and that there is wide variation in popularity...
DEEP ROOT ANALYTICS ADDS FOUR KEY PROFESSIONALS TO ITS GROWING TEAM
Arlington, VA, January 8, 2018 – Deep Root Analytics, a leading predictive media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has added four (4) talented professionals to its...
Survey Suggests American Voters Have More in Common Than You Might Think
"Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Root Analytics, a firm co-founded by former Mitt Romney...
Coverage of DRA’s Expanded DMA Analysis of ESPN Viewership
As a follow up to the media discussion from our original analysis of ESPN’s shifting viewer partisanship, Deep Root Analytics published a second analysis in which we expanded our DMA deep-dive to 43 local markets across the country. Our comprehensive...