News & Insights

Nov 18, 2015

Deep Root Launches Mobile Insights

Author: Deep Root AnalyticsThis week, Deep Root Analytics is proud to announce the availability of our Mobile Insights suite of dashboards. With Mobile Insights, you can now take the powerful media insights of the Deep Root Platform with you wherever you go and whenever you want, harnessing the power of Big Data & Big Media on the go.

Read More

Nov 10, 2015

What Movie Marketers Can Learn From Political Campaigns

Author: Deep Root AnalyticsLast week, Deep Root attended Variety’s Big Data Summit, which focused on the intersection of technology, data science and the entertainment industry. (If you haven’t already, be sure to read the case study we released investigating what a data driven ad buy would look like for three upcoming movies with early Oscar buzz). Attendees

Read More

Nov 4, 2015

Deep Root Goes to the Movies: Deep Root Analytics’ guide to an “award-winning” buy.

Author: Deep Root AnalyticsRecently, Monday Night Football saw a jump in ratings with the halftime release of the third and final trailer to the upcoming film Star Wars: The Force Awakens. Within minutes, ticketing sites all over began reporting server crashes resulting from the massive demand for tickets to showings on Dec 17th. Let’s face it: By

Read More

Oct 27, 2015

DEEP ROOT ANALYTICS ENGAGES CHRIS HENICK, VETERAN PUBLIC AFFAIRS LEADER, TO EXPAND CORPORATE & PUBLIC AFFAIRS

Author: Deep Root AnalyticsARLINGTON, VA (October 27, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced national public affairs leader Chris Henick, Founder & Chairman of Blueprint Advisors, LLC, will serve in a new strategic advisory role. Chris will assist the company by expanding its reach into corporate and public affairs opportunities to

Read More

Oct 23, 2015

“It’s All About The Data!” – Thoughts from Tableau Conference 2015

Author: Deep Root AnalyticsThis week we thought we would share with you what’s been going on at Deep Root Analytics. The office has been a little quite this week as our analyst team headed out to Las Vegas for the 2015 Tableau User Conference. As you know, Deep Root Analytics hosts a team of Tableau power users,

Read More

Oct 22, 2015

DIGITAL SALES VETERAN JOINS DEEP ROOT ANALYTICS AS VP BUSINESS DEVELOPMENT

Author: Deep Root AnalyticsARLINGTON, VA (October 22, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Doug MacDonald has joined Deep Root Analytics as Vice President, Business Development, based in New York. With over 20 years of experience in traditional and digital sales leadership, MacDonald will drive the company’s core media analytics offering

Read More