News & InsightsSurvey Suggests American Voters Have More in Common Than You Might Think
"Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Root Analytics, a firm co-founded by former Mitt Romney...
Coverage of DRA’s Expanded DMA Analysis of ESPN Viewership
As a follow up to the media discussion from our original analysis of ESPN’s shifting viewer partisanship, Deep Root Analytics published a second analysis in which we expanded our DMA deep-dive to 43 local markets across the country. Our comprehensive...
Deep Root Analytics Expands Advocacy & Reputation Business, Now Offers More Than 60 Audiences to Reach Dish & DirecTV Households with Addressable Advertising
Arlington, VA, May 24, 2017 – Deep Root Analytics, a leading media & audience analytics company that creates data platforms for audience targeting and ad monitoring, announced today that it has expanded the number of audiences available with D2 Media...
Deep Root Co-Founder Alex Lundry at GABBCON–All Politics Are Local
Hear DRA Co-Founder Alex Lundry participate in the panel "All Politics Are Local" at the most recent NAB Show Ad Innovation Lab powered by GABBCON. The session is available for viewing here.
Coverage of DRA’s Viewership Analysis of ESPN
Last Thursday, Deep Root Analytics released TV viewership analysis of ESPN in the Cincinnati local market. As a bellwether political state, we've done extensive client work in Cincinnati and the entire Buckeye State, and our analysis spanned two years of...
As ESPN Got More Political in 2016, It Lost Republican Viewers
Yesterday, it was announced ESPN is laying off upwards of 100 employees – many of whom are prominent on-air talent. The challenges facing ESPN are newly discovered; a lot has been written about ESPN’s recent decline in ratings and subscriptions....