News & Insights

Sep 16, 2019

Deep Root Analytics Announces New Partnership with a4 media

Author: Deep Root AnalyticsDeep Root Audiences can now be activated across the digital advertising ecosystem September 16, 2019 — Deep Root Analytics, an audience-powered analytics company, today announced a new integration with a4 media, the first and only end-to-end platform that makes it simple to execute audience-based multiscreen ad campaigns for local, regional and national advertising clients. This

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Aug 4, 2019

Who won last week’s debates? We have a different way of finding the answer.

Author: Deep Root AnalyticsSome political scientists have argued that post-debate spin and coverage matters a lot more than debates themselves. So, after last week’s two Democratic debates, is there a way to quantify who won the true test after the debate? We set out to try. Deep Root is an audience-powered analytics company that does four things:

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Jul 8, 2019

Who will be watching this week’s All-Star festivities? Swing voters

Author: Deep Root AnalyticsDeep Root, an audience-powered analytics company that analyzes how people consume media, has conducted extensive research into how political audiences watch live sports. In 2018 we partnered with Fox Sports to write a case study on local sports advertising compared with local news and national sports. Click here to view the full study. With

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Jul 2, 2019

Political Audience Viewership of First Democratic Debate

Author: Deep Root AnalyticsMETHODOLOGY Deep Root Analytics, an audience-powered analytics company that analyzes how key voter and consumer audiences consume media, partnered with TiVo, a global leader in entertainment technology and insights, to measure viewership of the debates. This analysis provides the first viewership metrics among Democratic primary voters, including the early states that campaigns care about most.

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May 22, 2019

Deep Root Analytics Announces Key New Hires & Staff Promotions

Author: Deep Root AnalyticsARLINGTON, VA (May 22, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, optimizes media to them, integrates them into media platforms, and measures the audience impact, announced two new hires and a key team member promotion. Corey Mull was promoted to Vice President of Data Science.  “Corey has spent the last

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Apr 5, 2019

Deep Root Analytics Wins Pollie Award

Author: Deep Root AnalyticsARLINGTON, VA (April 5, 2019) – Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, is pleased to announce our recognition by the American Association of Political Consultants for Best Data Analytics Solution. We’ve

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