News & Insights

Jul 8, 2019

Who will be watching this week’s All-Star festivities? Swing voters

Author: Deep Root AnalyticsDeep Root, an audience-powered analytics company that analyzes how people consume media, has conducted extensive research into how political audiences watch live sports. In 2018 we partnered with Fox Sports to write a case study on local sports advertising compared with local news and national sports. Click here to view the full study. With

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Jul 2, 2019

Political Audience Viewership of First Democratic Debate

Author: Deep Root AnalyticsMETHODOLOGY Deep Root Analytics, an audience-powered analytics company that analyzes how key voter and consumer audiences consume media, partnered with TiVo, a global leader in entertainment technology and insights, to measure viewership of the debates. This analysis provides the first viewership metrics among Democratic primary voters, including the early states that campaigns care about most.

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May 22, 2019

Deep Root Analytics Announces Key New Hires & Staff Promotions

Author: Deep Root AnalyticsARLINGTON, VA (May 22, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, optimizes media to them, integrates them into media platforms, and measures the audience impact, announced two new hires and a key team member promotion. Corey Mull was promoted to Vice President of Data Science.  “Corey has spent the last

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Apr 5, 2019

Deep Root Analytics Wins Pollie Award

Author: Deep Root AnalyticsARLINGTON, VA (April 5, 2019) – Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, is pleased to announce our recognition by the American Association of Political Consultants for Best Data Analytics Solution. We’ve

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Apr 1, 2019

Deep Root Analytics Announces Key Staff Promotions

Author: Deep Root AnalyticsARLINGTON, VA (April 1, 2019) – Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, announced three key team member promotions. David Seawright will serve as the company’s Chief Revenue Officer.  David has served

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Jan 10, 2019

DEEP ROOT ANALYTICS ANNOUNCES NEW CEO

Author: Deep Root AnalyticsNEW PLATFORM TAILORED TO THE GROWING CORPORATE REPUTATION, ISSUE ADVOCACY & PUBLIC AFFAIRS MARKETS ARLINGTON, VA (January 10, 2019) – Deep Root Analytics, a leading marketing technology company that partners with advertising and communications professionals to more effectively reach target audiences across all media platforms, announced Sara Fagen will serve as Chief Executive Officer. Fagen

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