News & Insights

Nov 20, 2019

Biden Tops Earned Media Share among Iowa Democrats, but at a Declining Rate

Author: Deep Root AnalyticsWhen the top Democratic hopefuls walk on stage for the 5th presidential debate this week, Democratic caucus-goers in Iowa tuning in will be 75 days away from kicking off the first major presidential contest. As more political attention focuses on the Hawkeye State, we thought it would be informative to measure how the respective

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Nov 18, 2019

More Than Half of Hispanic Voters Are Up for Grabs in 2020

Author: Deep Root AnalyticsNovember 18, 2019Washington, DC Media contact:Alex Lundry, [email protected] A bipartisan research team today released new Hispanic voter research that finds that 60% of Hispanic respondents agree with the statement: “While I typically vote for candidates of one political party, if the other party’s candidates made an effort to reach out to me, I would consider voting differently.” The

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Nov 6, 2019

DEEP ROOT ANALYTICS CONGRATULATES REPUBLICAN ATTORNEYS GENERAL ASSOCIATION ON KENTUCKY VICTORY

Author: Deep Root AnalyticsDeep Root, an audience-powered analytics company, is proud to congratulate the Republican Attorneys General Association (RAGA) on a hard-fought victory in Kentucky last night. “RAGA’s team ran a sophisticated, data driven campaign in support of Daniel Cameron,” said Deep Root’s chief data scientist Alex Lundry. “We are proud that our audience-powered analytics helped them

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Oct 29, 2019

DEEP ROOT ANALYTICS ANNOUNCES KEY NEW HIRES

Author: Deep Root AnalyticsARLINGTON, VA (October 29, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, analyzes how they consume media, integrates them into media platforms, and measures the audience impact of paid and earned media, announced two new hires to its growing revenue team. Brian Rose has been hired as Senior Director of Business Development, joining

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Oct 16, 2019

DEEP ROOT ANALYTICS RELEASES AN ANALYSIS OF INFLUENTIAL ADVERTISING DURING THE OCTOBER CNN DEMOCRATIC DEBATE

Author: Deep Root AnalyticsARLINGTON, VA (October 16, 2019) –Deep Root, an audience-powered analytics company that identifies audiences, analyzes how they consume media, integrates them into media platforms, and measures the audience impact of paid and earned media, is pleased to share key data and findings from an analysis of the advertising that aired during yesterday’s Democratic debate

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Oct 15, 2019

Deep Root Analytics Enhances DC Influentials Product with Local Cable Ad Occurrence Tracking

Author: Deep Root AnalyticsARLINGTON, VA (October 15, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, analyzes how they consume media, integrates them into media platforms, and measures the audience impact of paid and earned media, announced it will enhance its DC Influentials product offering with local cable ad occurrence data. The new investment, in coordination with

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