News & Insights

May 17, 2021


Author: Deep Root AnalyticsRegular changes to the issue climate and media landscape require advertisers to continually shift their efforts—ensuring that their messages resonate with individuals’ evolving perspectives. In order to accurately reflect the attitudinal and behavioral shifts in the country, Deep Root fully refreshes our standard audience taxonomy every quarter. These audiences can be leveraged across multiple verticals

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Apr 1, 2021

Audience Spotlight: COVID Vaccine Audiences

Author: Deep Root AnalyticsOver a year into the COVID-19 pandemic, we continue to see messaging across nearly every industry adapt and incorporate COVID vaccine talking points. We know that being able to target your messages to audiences who are most likely to be receptive to these messages is critical, and we recently rolled out relevant segments in our

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Mar 23, 2021

Reopening the Schools

Author: Deep Root AnalyticsHere at Deep Root, we pride ourselves on building premium, best-in-class audiences that are fully reflective of the constantly shifting consumer, public affairs, and issue climate. Currently, a prominent issue in the minds of Americans across the country is the reopening of schools. With voices ranging from the Biden administration, the CDC, and the teachers

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Mar 18, 2021

NOW AVAILABLE: New and Refreshed Audiences

Author: Deep Root AnalyticsChanges to the issue climate and the national landscape, enhanced by a new administration and new congress, mean that advertisers must tailor their efforts to make sure their messages resonate with evolving consumer and voter perspectives. Deep Root has an unparalleled ability to navigate the constantly shifting consumer, public affairs, issue advocacy, and political landscapes

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Mar 1, 2021

Reach Influentials with Peer-to-Peer Texting

Author: Deep Root AnalyticsAs the 2020 election cycle showed, political campaigns have widely added peer-to-peer texting to their arsenal of fundraising programs. Along with the success shown in the 2020 campaign cycle, mobile donations have been climbing for years. Mobile donations had risen 17% from 2014 to 2019, and with the pandemic still ongoing, in-person fundraising will likely

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Feb 1, 2021

Understanding the Impact of Your Advertisement Campaign

Author: Deep Root AnalyticsWith the transition of power complete in Washington, organizations face a rapidly changing legislative, regulatory and issues climate. Whether you have an active paid advertisement campaign regarding one of these issues or are looking to measure how news coverage is reaching your audiences, Deep Root is here to help. Our software solutions married with our

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