News & Insights
Jun 4, 2020
Author: Deep Root Analytics To best serve advertisers and media buyers navigating the Advanced TV ecosystem, we are thrilled to share that Deep Root has integrated with Tru Optik’s Political Data Cloud. This partnership places Deep Root’s premium audiences in prominent platforms, such as SpotX, Amobee, and Jamloop, to be leveraged across Tru Optik’s 80 million plus homes…
ICYMI: Deep Root Analytics Segments Available for OTT Activation via Tru Optik
May 29, 2020
Author: Deep Root Analytics You won’t find these audiences natively in your social platforms – and with good reason. Deep Root prides itself on building premium, best-in-class audiences that are fully reflective of the current political and issue climate. Given recent news, we wanted to highlight 3 relevant audiences from our standard taxonomy that can immediately impact your…
You Won’t Find These Audiences Natively In Your Social Platforms
May 12, 2020
Author: Deep Root Analytics To best serve our clients and media buyers who use the Adobe demand-side platform, Deep Root has integrated with the Adobe Ad Cloud. This partnership elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s premium audiences across the video advertising ecosystem. Read below to learn more about these premium audiences…
ICYMI: Deep Root Analytics Segments Available in Adobe Ad Cloud
May 7, 2020
Author: Deep Root Analytics Deep Root’s very own VP of Data and Digital Partnerships, Kelly Georgia, will be speaking at RampUp: Virtual Political Summit next week on Wednesday, May 13th. If you would like to hear Kelly as well as some of the other bright minds in the data technology and political world discuss winning strategies in this ever-evolving…
Kelly Georgia is Speaking at RampUp: Virtual Political Summit
May 5, 2020
Author: Deep Root Analytics Are you struggling to make sense of how to include OTT advertising in your media plan? Deep Root is here to help. As the experts in media optimization via data-driven linear TV, we have spent the last several years studying all of the new content and delivery options, allowing us to act as a…
OTT Advertising with Deep Root Analytics
Apr 23, 2020
Author: Deep Root Analytics Deep Root, an audience-powered analytics company, conducted a national survey of nearly 5,000 registered voters via phone and mobile web from April 14-19, responses from which will be used to drive a refresh of Deep Root Audiences available in the coming weeks. These audiences are used by corporate reputation, public affairs and political advertisers…