News & Insights
Jan 14, 2020
Author: Deep Root Analytics Wall Street JournalJanuary 14, 2020 Here’s How New Digital Ad Limits Are Reshaping 2020 Campaigns The Takeaway: Google, Twitter and Facebook have rewritten the rules for digital political advertising — and campaigns are preparing to shift gears. Social media and internet advertising giants have changed everything about political campaigns over the last decade. Now…
Kelly Georgia to WSJ: How buyers are reacting to the new digital landscape
Nov 20, 2019
Author: Deep Root Analytics When the top Democratic hopefuls walk on stage for the 5th presidential debate this week, Democratic caucus-goers in Iowa tuning in will be 75 days away from kicking off the first major presidential contest. As more political attention focuses on the Hawkeye State, we thought it would be informative to measure how the respective…
Biden Tops Earned Media Share among Iowa Democrats, but at a Declining Rate
Nov 18, 2019
Author: Deep Root Analytics November 18, 2019Washington, DC Media contact:Alex Lundry, [email protected] A bipartisan research team today released new Hispanic voter research that finds that 60% of Hispanic respondents agree with the statement: “While I typically vote for candidates of one political party, if the other party’s candidates made an effort to reach out to me, I would consider voting differently.” The…
More Than Half of Hispanic Voters Are Up for Grabs in 2020
Nov 6, 2019
Author: Deep Root Analytics Deep Root, an audience-powered analytics company, is proud to congratulate the Republican Attorneys General Association (RAGA) on a hard-fought victory in Kentucky last night. “RAGA’s team ran a sophisticated, data driven campaign in support of Daniel Cameron,” said Deep Root’s chief data scientist Alex Lundry. “We are proud that our audience-powered analytics helped them…
DEEP ROOT ANALYTICS CONGRATULATES REPUBLICAN ATTORNEYS GENERAL ASSOCIATION ON KENTUCKY VICTORY
Oct 29, 2019
Author: Deep Root Analytics ARLINGTON, VA (October 29, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, analyzes how they consume media, integrates them into media platforms, and measures the audience impact of paid and earned media, announced two new hires to its growing revenue team. Brian Rose has been hired as Senior Director of Business Development, joining…
DEEP ROOT ANALYTICS ANNOUNCES KEY NEW HIRES
Oct 16, 2019
Author: Deep Root Analytics ARLINGTON, VA (October 16, 2019) –Deep Root, an audience-powered analytics company that identifies audiences, analyzes how they consume media, integrates them into media platforms, and measures the audience impact of paid and earned media, is pleased to share key data and findings from an analysis of the advertising that aired during yesterday’s Democratic debate…