News & Insights
Feb 24, 2020
Author: Deep Root Analytics We are thrilled to share that Ampersand announced a new partnership with us last week. Read their release below. Dear Partner: Today we’re excited to share that we’ve completed a new integration with Deep Root Analytics, an audience-powered analytics company. Deep Root creates audience segments that are built for political and issue advertisers. They…
ICYMI: Ampersand Announces New Partnership with Deep Root Analytics
Feb 5, 2020
Author: Deep Root Analytics Des Moines was the busiest market for advertising leading up to the Iowa Caucus. More presidential campaign ads aired in Des Moines on January 31, 2020 than any other day. The below illustrates a day in the life of an Iowa TV viewer on that day.
A Day-in-the-Life: Iowa TV Viewer
Jan 14, 2020
Author: Deep Root Analytics Wall Street JournalJanuary 14, 2020 Here’s How New Digital Ad Limits Are Reshaping 2020 Campaigns The Takeaway: Google, Twitter and Facebook have rewritten the rules for digital political advertising — and campaigns are preparing to shift gears. Social media and internet advertising giants have changed everything about political campaigns over the last decade. Now…
Kelly Georgia to WSJ: How buyers are reacting to the new digital landscape
Nov 20, 2019
Author: Deep Root Analytics When the top Democratic hopefuls walk on stage for the 5th presidential debate this week, Democratic caucus-goers in Iowa tuning in will be 75 days away from kicking off the first major presidential contest. As more political attention focuses on the Hawkeye State, we thought it would be informative to measure how the respective…
Biden Tops Earned Media Share among Iowa Democrats, but at a Declining Rate
Nov 18, 2019
Author: Deep Root Analytics November 18, 2019Washington, DC Media contact:Alex Lundry, [email protected] A bipartisan research team today released new Hispanic voter research that finds that 60% of Hispanic respondents agree with the statement: “While I typically vote for candidates of one political party, if the other party’s candidates made an effort to reach out to me, I would consider voting differently.” The…
More Than Half of Hispanic Voters Are Up for Grabs in 2020
Nov 6, 2019
Author: Deep Root Analytics Deep Root, an audience-powered analytics company, is proud to congratulate the Republican Attorneys General Association (RAGA) on a hard-fought victory in Kentucky last night. “RAGA’s team ran a sophisticated, data driven campaign in support of Daniel Cameron,” said Deep Root’s chief data scientist Alex Lundry. “We are proud that our audience-powered analytics helped them…