News & Insights

Sep 21, 2020

Audience Spotlight: Early Voters

Author: Deep Root AnalyticsCOVID-19 is impacting how voters cast their ballot this fall. With early results showing approximately three times as many people voting by mail this year, it’s clear a high percentage of voters will cast ballots before Election Day. It is also expected that more people will vote early, in person. Thirty-nine states allow early voting,

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Sep 15, 2020

ICYMI: Centro Integrates with Deep Root Analytics for Political Ad Targeting

Author: Deep Root AnalyticsTo best serve advertisers and media buyers who use Centro as their digital media partner, we are thrilled to share that Deep Root has integrated with their technology solution, Basis. This partnership elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s premium audiences across the video advertising ecosystem.  For more information

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Sep 10, 2020

National Advertisers Adapt to Local Targeting During COVID-19

Author: Deep Root AnalyticsIn April, TV [REV] and Alan Wolk covered the changing landscape as national advertising campaign strategies are being supplanted by regional spot buys. The regional spot buy’s locality heavily depends on the stage of the pandemic and lockdown in each different region. Many corporate reputation, brand, and public affairs advertising campaigns will need to adapt

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Sep 2, 2020

Kelly Georgia Named 2020 Rising Star

Author: Deep Root AnalyticsWe here at Deep Root are pleased to congratulate our very own Kelly Georgia for being named a 2020 Rising Star by Campaigns & Elections. With more screens available than ever to reach your target audience, the importance of cross-screen advertising has never been higher. Kelly has led Deep Root’s efforts expanding the availability of

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Aug 27, 2020

Voting Begins Soon in Some States

Author: Deep Root AnalyticsAs the COVID-19 pandemic continues on as we get closer to election day, there will more than likely be an increase in voters who choose to vote by mail this fall. At Deep Root, we aim to help our clients navigate these changes, understand their potential electoral impact, and reach the right audience even as

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Aug 25, 2020

Audience Spotlight: COVID-19 Concerns

Author: Deep Root AnalyticsAt Deep Root, we pride ourselves on building audiences that are fully reflective of the constantly shifting consumer, public affairs, and issue climate — central to the national issue landscape right now are concerns around COVID-19. Whether it’s health risks, financial insecurity, or perceived infringements on personal freedoms, COVID-19 continues to impact people, communities, and

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