News & Insights

Aug 3, 2020

ANNOUNCING: Deep Root Segments Now Available with Roku

Author: Deep Root AnalyticsWe are excited to announce our new integration with Roku. Roku is America’s #1 TV streaming platform and we are proud to help them power audience-based buying that enables advertisers to finely-tune their targeting across all types of OTT and programmatic inventory, including in OneView, the ad platform built for streaming. This partnership will elevate

Read More

Jul 30, 2020

Audience Spotlight Campaign: Corporate Responsibility

Author: Deep Root AnalyticsHere at Deep Root, we pride ourselves on building premium, best-in-class audiences that are fully reflective of the constantly shifting consumer, public affairs, and issue climate. As COVID-19 continues to impact businesses, communities, and workers across multitudes of white-collar and blue-collar professions, we have witnessed CEOs and their companies navigate decisions and take positions that

Read More

Jul 20, 2020

Audience Spotlight Campaign: Vote by Mail Audiences

Author: Deep Root AnalyticsBy now, we all expect COVID-19 to impact how voters cast their ballot this fall, with a likely sharp increase in voting by mail across the country. At Deep Root, we aim to help our clients navigate these changes, understand their potential electoral impact, and reach the right audience even as the electorate transforms. Given

Read More

Jul 6, 2020

ANNOUNCING: Newly Added and Refreshed Deep Root Audiences Now Available

Author: Deep Root AnalyticsThe world today looks vastly different than it did last month, let alone last year. Changes to the issue climate and the national landscape mean that advertisers must tailor their efforts to make sure their messages resonate with evolving consumer and voter perspectives. Deep Root has an unparalleled ability to navigate the constantly shifting consumer,

Read More

Jun 25, 2020

ICYMI: Entercom Announces Partnership with Deep Root

Author: Deep Root AnalyticsTo allow agencies and advertisers to fine-tune their targeting across the entire audio ecosystem, Deep Root has partnered with Entercom. Entercom is a leading media and entertainment company and we are proud to help them power audience-based buying across their terrestrial and digital radio products, including local sports and news radio. With Entercom’s presence in

Read More

Jun 23, 2020

Deep Root Analytics and Univision Communications Present VAMOS: the Guide to Hispanic Voter Planning

Author: Deep Root AnalyticsAs seen in Broadcasting & Cable and TV News Check, Univision launched VAMOS, their new voter analytics and media optimization tool. VAMOS, an acronym for Voter Analytics & Media Optimization Solution, provides custom Spanish-language political audience broadcast ratings in key local markets. With the 2020 election advertising cycle in full swing, VAMOS helps advertisers and media buyers make

Read More