News & InsightsWhat Did They Run On? Winning Issues in 2018 Midterm Advertising
The dust is settling on Tuesday’s midterms, and narratives are already forming about what led to the Democrats reclaiming control of the House of Representatives. At Deep Root Analytics, we’ve built a massive database measuring voter exposure to political advertising,...
Top 20 Returning Programs to Reach Swing Voters
The official beginning of fall means two things: the return of prime-time programming on TV after the summer hiatus and an influx of political ads before November’s election. For campaigns with the right resources, these two things go hand-in-hand. At...
The 10 NFL Markets Most Likely to Impact November’s Election by Kneeling During the National Anthem
The return of the NFL season has thrust NFL players protesting police brutality during the national anthem back into the spotlight. Moreover, the unveiling of Nike’s latest national ad campaign featuring Colin Kaepernick, the original kneeler, has heightened coverage of...
DAVID SEAWRIGHT NAMED 2018 RISING STAR
ARLINGTON, VA (July 25, 2018) – Deep Root Analytics, an innovator in predictive media analytics, is pleased to congratulate our very own David Seawright for being named a 2018 Rising Star by Campaigns & Elections. Candidates and causes will spend millions on...
Actually, The Data Shows Republican Campaigns Are Turning UP The Volume On Tax Reform.
The Reuters’ headline of May 7 could not be more wrong when it stated “Republicans in key election races turn down volume on Trump's tax cuts.” In fact, Republican candidates for federal office are running ON taxes more than anything...
David Seawright has been named Vice President of Client Strategy
I am pleased to announce that David Seawright has been named Vice President of Client Strategy for Deep Root Analytics. Since his start at Deep Root in 2014, David has taken on increasing responsibilities in improving our media analytics offerings,...