News & Insights

Jun 14, 2017

Survey Suggests American Voters Have More in Common Than You Might Think

Author: Eric Oster, Source: AdWeek

"Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Root Analytics, a firm co-founded by former Mitt Romney...

May 31, 2017

Coverage of DRA’s Expanded DMA Analysis of ESPN Viewership

Author: Deep Root Newsroom

As a follow up to the media discussion from our original analysis of ESPN’s shifting viewer partisanship, Deep Root Analytics published a second analysis in which we expanded our DMA deep-dive to 43 local markets across the country.  Our comprehensive...

May 24, 2017

Deep Root Analytics Expands Advocacy & Reputation Business, Now Offers More Than 60 Audiences to Reach Dish & DirecTV Households with Addressable Advertising

Author: Deep Root Newsroom

Arlington, VA, May 24, 2017 – Deep Root Analytics, a leading media & audience analytics company that creates data platforms for audience targeting and ad monitoring, announced today that it has expanded the number of audiences available with D2 Media...

May 04, 2017

Deep Root Co-Founder Alex Lundry at GABBCON–All Politics Are Local

Author: Deep Root Newsroom

Hear DRA Co-Founder Alex Lundry participate in the panel "All Politics Are Local" at the most recent NAB Show Ad Innovation Lab powered by GABBCON. The session is available for viewing  here.

May 02, 2017

Coverage of DRA’s Viewership Analysis of ESPN

Author: Deep Root Newsroom

Last Thursday, Deep Root Analytics released TV viewership analysis of ESPN in the Cincinnati local market. As a bellwether political state, we've done extensive client work in Cincinnati and the entire  Buckeye State, and our analysis spanned two years of...

Apr 27, 2017

As ESPN Got More Political in 2016, It Lost Republican Viewers

Author: Deep Root Insights

Yesterday, it was announced ESPN is laying off upwards of 100 employees – many of whom are prominent on-air talent. The challenges facing ESPN are newly discovered; a lot has been written about ESPN’s recent decline in ratings and subscriptions....