News & Insights

Jan 10, 2019


Author: Deep Root Analytics

NEW PLATFORM TAILORED TO THE GROWING CORPORATE REPUTATION, ISSUE ADVOCACY & PUBLIC AFFAIRS MARKETS ARLINGTON, VA (January 10, 2019) – Deep Root Analytics, a leading marketing technology company that partners with advertising and communications professionals to more effectively reach target audiences...

Nov 08, 2018

What Did They Run On? Winning Issues in 2018 Midterm Advertising

Author: Deep Root Newsroom

The dust is settling on Tuesday’s midterms, and narratives are already forming about what led to the Democrats reclaiming control of the House of Representatives. At Deep Root Analytics, we’ve built a massive database measuring voter exposure to political advertising,...

Sep 27, 2018

Top 20 Returning Programs to Reach Swing Voters

Author: Deep Root Newsroom

The official beginning of fall means two things: the return of prime-time programming on TV after the summer hiatus and an influx of political ads before November’s election. For campaigns with the right resources, these two things go hand-in-hand. At...

Sep 18, 2018

The 10 NFL Markets Most Likely to Impact November’s Election by Kneeling During the National Anthem

Author: Deep Root Newsroom

The return of the NFL season has thrust NFL players protesting police brutality during the national anthem back into the spotlight. Moreover, the unveiling of Nike’s latest national ad campaign featuring Colin Kaepernick, the original kneeler, has heightened coverage of...

Jul 25, 2018


Author: Deep Root Newsroom, Source: Campaigns & Elections

ARLINGTON, VA (July 25, 2018) – Deep Root Analytics, an innovator in predictive media analytics, is pleased to congratulate our very own David Seawright for being named a 2018 Rising Star by Campaigns & Elections.  Candidates and causes will spend millions on...

May 14, 2018

Actually, The Data Shows Republican Campaigns Are Turning UP The Volume On Tax Reform.

Author: Deep Root Analytics

The Reuters’ headline of May 7 could not be more wrong when it stated “Republicans in key election races turn down volume on Trump's tax cuts.”  In fact, Republican candidates for federal office are running ON taxes more than anything...