News & Insights

Jun 4, 2020

ICYMI: Deep Root Analytics Segments Available for OTT Activation via Tru Optik

Author: Deep Root AnalyticsTo best serve advertisers and media buyers navigating the Advanced TV ecosystem, we are thrilled to share that Deep Root has integrated with Tru Optik’s Political Data Cloud. This partnership places Deep Root’s premium audiences in prominent platforms, such as SpotX, Amobee, and Jamloop, to be leveraged across Tru Optik’s 80 million plus homes

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May 29, 2020

You Won’t Find These Audiences Natively In Your Social Platforms

Author: Deep Root AnalyticsYou won’t find these audiences natively in your social platforms – and with good reason. Deep Root prides itself on building premium, best-in-class audiences that are fully reflective of the current political and issue climate. Given recent news, we wanted to highlight 3 relevant audiences from our standard taxonomy that can immediately impact your

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May 12, 2020

ICYMI: Deep Root Analytics Segments Available in Adobe Ad Cloud

Author: Deep Root AnalyticsTo best serve our clients and media buyers who use the Adobe demand-side platform, Deep Root has integrated with the Adobe Ad Cloud. This partnership elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s premium audiences across the video advertising ecosystem.  Read below to learn more about these premium audiences

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May 7, 2020

Kelly Georgia is Speaking at RampUp: Virtual Political Summit

Author: Deep Root AnalyticsDeep Root’s very own VP of Data and Digital Partnerships, Kelly Georgia, will be speaking at RampUp: Virtual Political Summit next week on Wednesday, May 13th. If you would like to hear Kelly as well as some of the other bright minds in the data technology and political world discuss winning strategies in this ever-evolving

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May 5, 2020

OTT Advertising with Deep Root Analytics

Author: Deep Root AnalyticsAre you struggling to make sense of how to include OTT advertising in your media plan? Deep Root is here to help. As the experts in media optimization via data-driven linear TV, we have spent the last several years studying all of the new content and delivery options, allowing us to act as a

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Apr 23, 2020

National Insights to the Political Landscape and COVID-19

Author: Deep Root AnalyticsDeep Root, an audience-powered analytics company, conducted a national survey of nearly 5,000 registered voters via phone and mobile web from April 14-19, responses from which will be used to drive a refresh of Deep Root Audiences available in the coming weeks.  These audiences are used by corporate reputation, public affairs and political advertisers

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