News & Insights
Jul 8, 2019
Author: Deep Root Analytics Deep Root, an audience-powered analytics company that analyzes how people consume media, has conducted extensive research into how political audiences watch live sports. In 2018 we partnered with Fox Sports to write a case study on local sports advertising compared with local news and national sports. Click here to view the full study. With…
Who will be watching this week’s All-Star festivities? Swing voters
Jul 2, 2019
Author: Deep Root Analytics METHODOLOGY Deep Root Analytics, an audience-powered analytics company that analyzes how key voter and consumer audiences consume media, partnered with TiVo, a global leader in entertainment technology and insights, to measure viewership of the debates. This analysis provides the first viewership metrics among Democratic primary voters, including the early states that campaigns care about most.
Political Audience Viewership of First Democratic Debate
May 22, 2019
Author: Deep Root Analytics ARLINGTON, VA (May 22, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, optimizes media to them, integrates them into media platforms, and measures the audience impact, announced two new hires and a key team member promotion. Corey Mull was promoted to Vice President of Data Science. “Corey has spent the last…
Deep Root Analytics Announces Key New Hires & Staff Promotions
Apr 5, 2019
Author: Deep Root Analytics ARLINGTON, VA (April 5, 2019) – Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, is pleased to announce our recognition by the American Association of Political Consultants for Best Data Analytics Solution. We’ve…
Deep Root Analytics Wins Pollie Award
Apr 1, 2019
Author: Deep Root Analytics ARLINGTON, VA (April 1, 2019) – Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, announced three key team member promotions. David Seawright will serve as the company’s Chief Revenue Officer. David has served…
Deep Root Analytics Announces Key Staff Promotions
Jan 10, 2019
Author: Deep Root Analytics NEW PLATFORM TAILORED TO THE GROWING CORPORATE REPUTATION, ISSUE ADVOCACY & PUBLIC AFFAIRS MARKETS ARLINGTON, VA (January 10, 2019) – Deep Root Analytics, a leading marketing technology company that partners with advertising and communications professionals to more effectively reach target audiences across all media platforms, announced Sara Fagen will serve as Chief Executive Officer. Fagen…