News & Insights

Oct 20, 2020

Audience Spotlight: Get Out the Vote

Author: Deep Root AnalyticsIf you are in a tight race coming down the home stretch to Election Day, audience-based advertising has never been more important as you seek to persuade those likely to vote and motivate those who need an extra push to support your client. Deep Root has two audiences that will help you do this: GOP

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Oct 15, 2020

Navigating the Advertising Ecosystem with Deep Root

Author: Deep Root AnalyticsWith less than a month until the 2020 general election, Deep Root audiences can help amplify your message to the right voters in order to make maximum impact — and our network of partners can make sure your ads are delivered directly to these audiences. Deep Root has partnered with leading providers across all inventory

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Sep 28, 2020

Alex Lundry is Speaking at TVB’s 2020 Alt Forward Virtual Conference

Author: Deep Root AnalyticsDeep Root’s Co-Founder & Chief Product Officer, Alex Lundry, will be speaking at TVB’s Alt Forward 2020 Virtual Conference this week on Thursday, October 1st. The Alt Forward Conference is a multi-dimensional, virtual adaptation of the annual Forward Conference for TVB members, agencies, and customers. Alex will be on a forum with professionals from Comscore, Publicis Media Exchange,

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Sep 21, 2020

Audience Spotlight: Early Voters

Author: Deep Root AnalyticsCOVID-19 is impacting how voters cast their ballot this fall. With early results showing approximately three times as many people voting by mail this year, it’s clear a high percentage of voters will cast ballots before Election Day. It is also expected that more people will vote early, in person. Thirty-nine states allow early voting,

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Sep 15, 2020

ICYMI: Centro Integrates with Deep Root Analytics for Political Ad Targeting

Author: Deep Root AnalyticsTo best serve advertisers and media buyers who use Centro as their digital media partner, we are thrilled to share that Deep Root has integrated with their technology solution, Basis. This partnership elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s premium audiences across the video advertising ecosystem.  For more information

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Sep 10, 2020

National Advertisers Adapt to Local Targeting During COVID-19

Author: Deep Root AnalyticsIn April, TV [REV] and Alan Wolk covered the changing landscape as national advertising campaign strategies are being supplanted by regional spot buys. The regional spot buy’s locality heavily depends on the stage of the pandemic and lockdown in each different region. Many corporate reputation, brand, and public affairs advertising campaigns will need to adapt

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