News & Insights

Feb 24, 2020

ICYMI: Ampersand Announces New Partnership with Deep Root Analytics

Author: Deep Root AnalyticsWe are thrilled to share that Ampersand announced a new partnership with us last week. Read their release below. Dear Partner: Today we’re excited to share that we’ve completed a new integration with Deep Root Analytics, an audience-powered analytics company. Deep Root creates audience segments that are built for political and issue advertisers. They

Read More

Feb 5, 2020

A Day-in-the-Life: Iowa TV Viewer

Author: Deep Root AnalyticsDes Moines was the busiest market for advertising leading up to the Iowa Caucus. More presidential campaign ads aired in Des Moines on January 31, 2020 than any other day. The below illustrates a day in the life of an Iowa TV viewer on that day.

Read More

Jan 14, 2020

Kelly Georgia to WSJ: How buyers are reacting to the new digital landscape

Author: Deep Root AnalyticsWall Street JournalJanuary 14, 2020 Here’s How New Digital Ad Limits Are Reshaping 2020 Campaigns The Takeaway: Google, Twitter and Facebook have rewritten the rules for digital political advertising — and campaigns are preparing to shift gears. Social media and internet advertising giants have changed everything about political campaigns over the last decade. Now

Read More

Nov 20, 2019

Biden Tops Earned Media Share among Iowa Democrats, but at a Declining Rate

Author: Deep Root AnalyticsWhen the top Democratic hopefuls walk on stage for the 5th presidential debate this week, Democratic caucus-goers in Iowa tuning in will be 75 days away from kicking off the first major presidential contest. As more political attention focuses on the Hawkeye State, we thought it would be informative to measure how the respective

Read More

Nov 18, 2019

More Than Half of Hispanic Voters Are Up for Grabs in 2020

Author: Deep Root AnalyticsNovember 18, 2019Washington, DC Media contact:Alex Lundry, [email protected] A bipartisan research team today released new Hispanic voter research that finds that 60% of Hispanic respondents agree with the statement: “While I typically vote for candidates of one political party, if the other party’s candidates made an effort to reach out to me, I would consider voting differently.” The

Read More

Nov 6, 2019


Author: Deep Root AnalyticsDeep Root, an audience-powered analytics company, is proud to congratulate the Republican Attorneys General Association (RAGA) on a hard-fought victory in Kentucky last night. “RAGA’s team ran a sophisticated, data driven campaign in support of Daniel Cameron,” said Deep Root’s chief data scientist Alex Lundry. “We are proud that our audience-powered analytics helped them

Read More