deep root platform

The Deep Root Platform is a secure, online, password protected interactive suite of dashboards specifically engineered for the various needs of your organization. It sits on top of over 50 billion rows of observed media consumption data drawn from set-top box aggregators, service providers, smart TV providers, traditional TV measurement companies, OTT and CTV devices and more.

The Deep Root Platform consists of the following products and features to deliver audience-powered analytics for your marketing campaign:

Media Optimization

Our suite of media optimization dashboards visualize audience-specific ratings and indices for your audiences across every program, network, station and day part combination on TV for optimal planning and placement of television ads. Learn more here.

Frequent Users: Media Buyers, Advertising Agencies

All broadcast and national cable advertising occurrence data related to your organization matched to your audience-specific ratings data. Learn more here.

Frequent Users: CEOs, Chief Marketing Officers, Media Buyers, Advertising Agencies, General Consultants, Media Consultants, Senior Strategists, Campaign Managers

earned media AUDIENCE measurement

All broadcast and national cable news coverage of specific topics, issues, organizations or individuals, matched to your audience-specific ratings data. Learn more here.

Frequent Users: CEOs, Chief Marketing Officers, Communications Strategists, Public Relations Agencies, General Consultants, Senior Strategists, Campaign Managers

digital ad tracking

An aggregation of discoverable digital advertising, including ads delivered on Google and Facebook platforms, related to your organization and its issues.

Frequent Users: Digital Agencies, General Consultants, Senior Strategists, Campaign Managers

booking optimizer

Audience-specific ratings and indices for your audiences across every cable and local broadcast news program to be used for spokesperson booking. Learn more here.

Frequent Users: Communications Strategists, Public Relations Agencies