Case Studies

2014 Case Study

Use of DRA Audiences in a Competitive Senate Race

Overview: Pre-built Deep Root Audiences allowed the Super PAC to be the most influential advertiser of the race, and allowed them to do so quickly and affordably…

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2014 Case Study

Texans for Greg Abbott Conquest Advertising with the Kudzu Dashboard

Overview: Using Deep Root’s Kudzu Marketing Dashboard, the campaign could identify the specific television programs where Davis was out-advertising Abbott on the campaign’s targets, as well as those where Abbot overpowered Davis on those voters most important to the campaign…

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2014 Case Study

Optimizing Fall Premieres

Overview: Deep Root was able to provide all custom clients with insights into how new premieres performed on their targets as each new show aired – some of the new shows we analyzed included “Madam Secretary,” “The Mysteries of Laura,” “How to Get Away with Murder,” “Mulaney,”and “Utopia.”… This allowed our clients to see

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