August of 2014, Sen. Mitch McConnell’s reelection team began working with Deep Root Analytics to produce custom ratings on four key target audiences in all 10 media markets that reach Kentucky voters. By September 1, Deep Root’s data was fully integrated into the buy team’s software and all future buys were placed using Deep Root’s custom ratings data rather than Nielsen’s demographic ratings...
2014 Case Study
McConnell Senate Committee ‘14 Integrating TV Targeting & Social Media
Overview:
Mitch McConnell’s re-election campaign in 2014 invested heavily in targeting key voters and applied that targeting across all forms of voter contact, from mail to digital to television advertising.
2014 Case Study
Making Competitive Data Smarter
Overview:
Nearly every political campaign relies on competitive spending – how much opponents and allies have placed on future media buys – to project the impact of those buys on the electorate. This traditional method uses a single cost-per-point measure derived from Nielsen data that is applied across every network in a single market.
Case Studies