2014 Case Study

Use of DRA Audiences in a Competitive Senate Race

Overview: Pre-built Deep Root Audiences allowed the Super PAC to be the most influential advertiser of the race, and allowed them to do so quickly and affordably…

Download PDF

2014 Case Study

Texans for Greg Abbott Conquest Advertising with the Kudzu Dashboard

Overview: Using Deep Root’s Kudzu Marketing Dashboard, the campaign could identify the specific television programs where Davis was out-advertising Abbott on the campaign’s targets, as well as those where Abbot overpowered Davis on those voters most important to the campaign…

Download PDF

2014 Case Study

Optimizing Fall Premieres

Overview: Deep Root was able to provide all custom clients with insights into how new premieres performed on their targets as each new show aired – some of the new shows we analyzed included “Madam Secretary,” “The Mysteries of Laura,” “How to Get Away with Murder,” “Mulaney,”and “Utopia.”… This allowed our clients to see…

Download PDF