
Case Studies
2014 Case Study
Use of DRA Audiences in a Competitive Senate Race
Overview: Pre-built Deep Root Audiences allowed the Super PAC to be the most influential advertiser of the race, and allowed them to do so quickly and affordably…
2014 Case Study
Texans for Greg Abbott Conquest Advertising with the Kudzu Dashboard
Overview: Using Deep Root’s Kudzu Marketing Dashboard, the campaign could identify the specific television programs where Davis was out-advertising Abbott on the campaign’s targets, as well as those where Abbot overpowered Davis on those voters most important to the campaign…
2014 Case Study