Case Studies
2018 Case Study
Targeting Your Audience Where They Are Watching
We have created new media consumption models to identify where your audience is likely watching their content, so you can target across platforms.
2018 Case Study
Reaching Political Audiences on Local Sports
See how we quantified local sports viewership to discover how local sports can create political advertising opportunities.
2018 Case Study
Project VAMOS: Hispanic Audience Ratings and Voter Scores
See how we helped solve a data gap in Hispanic viewership to help better reach Hispanic political audiences.
2016 Case Study
Quantifying Audience Exposure Across Paid and Earned Media
Ryan for Congress had a complete view of the television landscape and how it was reaching the voters who would determine the outcome of the Speaker’s re-election campaign.
2016 Case Study
Early Targeted Television by Portman Leads to Victory in Battleground Ohio
Early adoption of TV targeting in a closely-watched U.S. Senate race helped turn a Democrat pick-up opportunity to a 21-point Republican win.
2016 Case Study