Quantifying Audience Exposure Across Paid and Earned Media
Ryan for Congress had a complete view of the television landscape and how it was reaching the voters who would determine the outcome of the Speaker’s re-election campaign.
Early Targeted Television by Portman Leads to Victory in Battleground Ohio
Early adoption of TV targeting in a closely-watched U.S. Senate race helped turn a Democrat pick-up opportunity to a 21-point Republican win.
Pre-Buy Strategic Intelligence Informs Media Buying Decisions
Deep Root Analytics provided additional audience-centric media analytics to guide the early stages of the buying process and empowered our clients with quick, actionable insights as they pieced together their media buy.
Integration at Scale with the GOP Data Ecosystem
Deep Root Analytics was able to easily plug into an existing data and tech infrastructure, and do so at scale, thanks to the breadth of our previous work with client-preferred partners.
Targeting the Right Audience Across Screens to Win a Contested and Expensive Congressional Seat
By identifying the voters that mattered early and targeting them consistently across screens, SMP and Deep Root Analytics helped their candidate win re-election in an extremely expensive and contested congressional seat in 2016.