Case Studies

2018 Case Study

Targeting Your Audience Where They Are Watching

We have created new media consumption models to identify where your audience is likely watching their content, so you can target across platforms.

2018 Case Study

Reaching Political Audiences on Local Sports

See how we quantified local sports viewership to discover how local sports can create political advertising opportunities.

2018 Case Study

Project VAMOS: Hispanic Audience Ratings and Voter Scores

See how we helped solve a data gap in Hispanic viewership to help better reach Hispanic political audiences.

2016 Case Study

Quantifying Audience Exposure Across Paid and Earned Media

Ryan for Congress had a complete view of the television landscape and how it was reaching the voters who would determine the outcome of the Speaker’s re-election campaign.

2016 Case Study

Early Targeted Television by Portman Leads to Victory in Battleground Ohio

Early adoption of TV targeting in a closely-watched U.S. Senate race helped turn a Democrat pick-up opportunity to a 21-point Republican win.

2016 Case Study

Pre-Buy Strategic Intelligence Informs Media Buying Decisions

Deep Root Analytics provided additional audience-centric media analytics to guide the early stages of the buying process and empowered our clients with quick, actionable insights as they pieced together their media buy.