Case Studies

2016 Case Study

Having Technology in Place To Handle Late Advertising Surprises

Through early investment in the proper technology with Deep Root Analytics, one Iowa Congressional campaign had all the pieces in place to measure and respond to any late-campaign surprises.

Download PDF

2014 Case Study

Making Competitive Data Smarter

Overview: Nearly every political campaign relies on competitive spending – how much opponents and allies have placed on future media buys – to project the impact of those buys on the electorate. This traditional method uses a single cost-per-point measure derived from Nielsen data that is applied across every network in a single market.

Download PDF

2014 Case Study

Texans for Greg Abbott Conquest Advertising with the Kudzu Dashboard

Overview: Using Deep Root’s Kudzu Marketing Dashboard, the campaign could identify the specific television programs where Davis was out-advertising Abbott on the campaign’s targets, as well as those where Abbot overpowered Davis on those voters most important to the campaign…

Download PDF