
Case Studies
2016 Case Study
Having Technology in Place To Handle Late Advertising Surprises
Through early investment in the proper technology with Deep Root Analytics, one Iowa Congressional campaign had all the pieces in place to measure and respond to any late-campaign surprises.
2014 Case Study
Making Competitive Data Smarter
Overview: Nearly every political campaign relies on competitive spending – how much opponents and allies have placed on future media buys – to project the impact of those buys on the electorate. This traditional method uses a single cost-per-point measure derived from Nielsen data that is applied across every network in a single market.
2014 Case Study