Case Studies

2016 Case Study

Early Targeted Television by Portman Leads to Victory in Battleground Ohio

Early adoption of TV targeting in a closely-watched U.S. Senate race helped turn a Democrat pick-up opportunity to a 21-point Republican win.

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2016 Case Study

Integration at Scale with the GOP Data Ecosystem

Deep Root Analytics was able to easily plug into an existing data and tech infrastructure, and do so at scale, thanks to the breadth of our previous work with client-preferred partners.

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2014 Infographic

A New Era of Data Driven TV Campaigns

Overview: During the 2014 Midterm Elections, Deep Root optimized media spend in 20 races, including top-tier contests for the U.S. Senate, Governor, and down-ballot offices.

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2014 Case Study

Texans for Greg Abbott Randomized Controlled Experiment Measuring the Impact of Targeted TV

Overview: Deep Root worked with independent academics to conduct a randomized controlled field experiment to test each form of voter contact. The test was designed to assess the impact of the campaign’s media buy…

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2014 Case Study

How Media Buys Change Before & After Deep Root

Overview: August of 2014, Sen. Mitch McConnell’s reelection team began working with Deep Root Analytics to produce custom ratings on four key target audiences in all 10 media markets that reach Kentucky voters. By September 1, Deep Root’s data was fully integrated into the buy team’s software and all future buys were placed using

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2014 Case Study

Custom DRA Ratings Effectiveness in KY Senate Race

Overview: In early 2014, Deep Root Analytics was retained by a Super PAC to inform its advertising strategy on behalf of Mitch McConnell in the high stakes Kentucky Senate Race. The targeting project used the campaign’s custom voter targets across all DMAs in Kentucky. In an effort to quantify the impact of the targeted television

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