Case Studies
2016 Case Study
Early Targeted Television by Portman Leads to Victory in Battleground Ohio
Early adoption of TV targeting in a closely-watched U.S. Senate race helped turn a Democrat pick-up opportunity to a 21-point Republican win.
2016 Case Study
Integration at Scale with the GOP Data Ecosystem
Deep Root Analytics was able to easily plug into an existing data and tech infrastructure, and do so at scale, thanks to the breadth of our previous work with client-preferred partners.
2014 Infographic
A New Era of Data Driven TV Campaigns
Overview: During the 2014 Midterm Elections, Deep Root optimized media spend in 20 races, including top-tier contests for the U.S. Senate, Governor, and down-ballot offices.
2014 Case Study
Texans for Greg Abbott Randomized Controlled Experiment Measuring the Impact of Targeted TV
Overview: Deep Root worked with independent academics to conduct a randomized controlled field experiment to test each form of voter contact. The test was designed to assess the impact of the campaign’s media buy…
2014 Case Study
How Media Buys Change Before & After Deep Root
Overview: August of 2014, Sen. Mitch McConnell’s reelection team began working with Deep Root Analytics to produce custom ratings on four key target audiences in all 10 media markets that reach Kentucky voters. By September 1, Deep Root’s data was fully integrated into the buy team’s software and all future buys were placed using…
2014 Case Study