Case Studies

2018 Case Study

Targeting Your Audience Where They Are Watching

We have created new media consumption models to identify where your audience is likely watching their content, so you can target across platforms.

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2018 Case Study

Reaching Political Audiences on Local Sports

See how we quantified local sports viewership to discover how local sports can create political advertising opportunities.

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2018 Case Study

Project VAMOS: Hispanic Audience Ratings and Voter Scores

See how we helped solve a data gap in Hispanic viewership to help better reach Hispanic political audiences.

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2016 Case Study

Pre-Buy Strategic Intelligence Informs Media Buying Decisions

Deep Root Analytics provided additional audience-centric media analytics to guide the early stages of the buying process and empowered our clients with quick, actionable insights as they pieced together their media buy.

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2016 Case Study

Targeting the Right Audience Across Screens to Win a Contested and Expensive Congressional Seat

By identifying the voters that mattered early and targeting them consistently across screens, SMP and Deep Root Analytics helped their candidate win re-election in an extremely expensive and contested congressional seat in 2016.

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2014 Case Study

McConnell Senate Committee ‘14 Integrating TV Targeting & Social Media

Overview: Mitch McConnell’s re-election campaign in 2014 invested heavily in targeting key voters and applied that targeting across all forms of voter contact, from mail to digital to television advertising.

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