To eliminate the waste of traditional targeting, Deep Root Analytics empowers auto marketers to reach auto-intender audiences based on what they value when buying from a dealer and builds custom media analytics dashboards. This enables our clients to effectively and efficiently target their audiences, helping them save money and out-advertise competitors.
Interested in purchasing or leasing a car in the next 12 months, and prioritize dealer promotions in their decision.
Interested in purchasing or leasing a car in the next 12 months, and prioritize dealer reputation in their decision.
Dealer Service Buyers
Interested in purchasing or leasing a car in the next 12 months, and prioritize dealer service in their decision.
New Car Buyers
Interested in purchasing or leasing a new car in the next 12 months.
Used Car Buyers
Interested in purchasing or leasing a used car in the next 12 months.
Target auto-intender audiences based upon what they value in the buying decision.
TV & DIGITAL AUDIENCE HARMONY
Reach the same auto-intender audience with your paid TV and digital advertising
Receive comprehensive situational awareness on who is winning the air wars by market, station, program and day part.
Measure TV targeting’s lift throughout the buying process, including the impact on brand awareness and traffic online and in dealer locations.
OBJECTIVE, AGNOSTIC & TRANSPARENT
We don’t sell or buy the media we are analyzing. We let our analytics tell you where to target advertising.
Ingest multiple data sources, including TV viewership & digital data, available rate & inventory data to inform your media agency’s planning & buying.
Tailor media analytics to each unique market & can provide cable zone and zip code level granularity.
One-of-a kind tools to make decisions deeply–rooted in data: Optimized buys, Ad occurrence, Media mix modeling and more.