Auto-Intender Audiences

To eliminate the waste of traditional targeting, Deep Root Analytics empowers auto marketers to reach auto-intender audiences based on what they value when buying from a dealer and builds custom media analytics dashboards. This enables our clients to effectively and efficiently target their audiences, helping them save money and out-advertise competitors.

Promotion Buyers

Interested in purchasing or leasing a car in the next 12 months, and prioritize dealer promotions in their decision.

Reputation Buyers

Interested in purchasing or leasing a car in the next 12 months, and prioritize dealer reputation in their decision.

Dealer Service Buyers

Interested in purchasing or leasing a car in the next 12 months, and prioritize dealer service in their decision.

New Car Buyers

Interested in purchasing or leasing a new car in the next 12 months.

Used Car Buyers

Interested in purchasing or leasing a used car in the next 12 months.

AUDIENCE-CENTRIC TARGETING

Target auto-intender audiences based upon what they value in the buying decision.

TV & DIGITAL AUDIENCE HARMONY

Reach the same auto-intender audience with your paid TV and digital advertising

SHARE-OF-VOICE ANALYSIS

Receive comprehensive situational awareness on who is winning the air wars by market, station, program and day part.

ATTRIBUTION MEASUREMENT

Measure TV targeting’s lift throughout the buying process, including the impact on brand awareness and traffic online and in dealer locations.

OBJECTIVE, AGNOSTIC & TRANSPARENT

We don’t sell or buy the media we are analyzing. We let our analytics tell you where to target advertising.

MULTI-SOURCED PLATFORM

Ingest multiple data sources, including TV viewership & digital data, available rate & inventory data to inform your media agency’s planning & buying.

LOCAL MARKET
EXPERTISE

Tailor media analytics to each unique market & can provide cable zone and zip code level granularity.

PROPRIETARY METHODOLOGY

One-of-a kind tools to make decisions deeply–rooted in data: Optimized buys, Ad occurrence, Media mix modeling and more.

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WHO BENEFITS FROM THE DEEP ROOT SOLUTION?

No other competitor in the market today has used more data sources to target more TV ad dollars in higher-stakes industries than Deep Root Analytics.

AUTOMOTIVE DEALERS

AUTOMOTIVE MARKETERS (TIERS 1-3)

MAJOR BRANDS

MEDIA PLANNING & BUYING AGENCIES

FULL SERVICE AGENCIES

CREATIVE AGENCIES

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