Deep Root Audiences
TV advertising is not effective enough when it is targeted to broad demographics or traditional syndicated audiences. With more than 60 proprietary Deep Root Audiences, you can reach the right audience with the right message on the right medium for your corporate & brand marketing, public affairs & issue advocacy, or political advertising needs.
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- Public Affairs & Issue Advocacy
- Corporate & Brand Marketing
High turnout voters with a robust pedigree of leading socio-economic characteristics, including executive leadership, media consumption, and online activity.
Voters who support policies to lower individual and corporate tax rates to unlock economic growth and eliminate wasteful spending.
Tax Reform Persuadables
Voters in the persuadable middle of the electorate whose support for tax reform increases upon learning tax reform's economic benefits.
Repeal & Replace
Voters who prioritize repealing and replacing Obamacare to make healthcare more affordable with less government involvement.
Voters who support keeping Obamacare intact and oppose efforts to repeal and replace the law (for audience tracking purposes).
Health Care Voters
Voters who prioritize improving access and reducing the cost of health care.
Health Care Persuadables
Voters in the persuadable middle of the electorate whose support for healthcare reform has not calcified in either partisan direction.
Voters who believe Pharmaceutical companies negatively impact society and drive up the cost of medications (for audience tracking purposes).
Voters who believe Pharmaceutical companies are valuable contributors to medical innovation and research and improve quality of lives.
Voters who believe widespread review and reform is necessary to ease the burden caused by unnecessary and complicated regulations.
Voters in the persuadable middle of the electorate whose support for regulatory reform has not calcified in either partisan direction.
Voters who believe the government should invest in large infrastructure projects to spur economic growth.
Shovel Ready Persuadables
Voters in the persuadable middle of the electorate whose support for funding new infrastructure projects has not calcified in either partisan direction.
Persuadable voters who believe growing the economy and creating good-paying jobs is the most important issue.
Persuadable voters who prioritize improving educational opportunities for our children as the most important issue in deciding their political support.
Voters who prioritize energy independence including clean coal technology, fossil fuels, natural gas, wind, and solar technologies.
Voters in the persuadable middle of the electorate whose support for expanding domestic energy development has not calcified in either partisan direction.
Voters who support the expansion of innovative, clean development of domestic energy sources, including oil, natural gas and coal.
Voters who believe fossil fuel energy sources should be kept in the ground and prioritize renewable energy policies (for audience tracking purposes).
Voters who believe the United States should pursue an "America First" foreign policy and limit our involvement in other countries' affairs.
Pro Free Trade
Voters who believe free trade policies provide a net positive impact to the United States and spur economic growth and job creation.
Voters who believe free trade policies have a net negative impact on the United States and are often times unfair and harmful to American workers.
Voters who believe an isolationist foreign policy results in harmful long-term consequences and damages the United States' standing in the world.
Foreign Policy Persuadables
Voters in the persuadable middle of the electorate whose support for foreign policy issues has not calcified in either direction.
Voters who believe in enforcing existing immigration laws and support the building of a wall to protect the nation's borders.
Voters in the persuadable middle of the electorate whose views on immigration reform have not calcified in either direction.
Voters who believe reform is needed to fix a broken immigration system, protect our borders and provide a path to legalization for undocumented immigrants.
Obama Trump Crossover
Voters who supported President Obama's election and re-election who also voted for President Trump in 2016.
Make America Great Again
Voters who strongly supported Donald Trump and his vision to Make America Great Again in the 2016 presidential election.
Hesitant Trump Voters
Voters who hesitantly supported Donald Trump in the 2016 general election.
Voters who identify more with the Republican Party or traditionally vote for a Republican down-ballot, but had reservations about supporting Donald Trump, or considered a non-major party candidate at the top of the ticket in 2016.
Voters who identify more with the Democratic Party, or traditionally vote Democratic down-ballot, but had reservations about supporting Hillary Clinton.
Voters who supported Hillary Clinton in the 2016 general election (for audience tracking purposes).
The persuadable middle of the electorate who are highly likely to turn out in general elections, consistently hold neutral party affiliation and ideology scores and whose ballot support is unlikely to calcify.
Women Swing Voters
Women voters in the persuadable middle of the electorate who have soft Republican leanings and a centrist political ideology.
Blue Collar Voters
Predominately working class white men and women with conservative, centrist, and soft populist political ideology.
Senior Swing Voters
Those voters in the persuadable middle of the electorate within Baby Boomer and Greatest Generation demographic cohorts (65 years of age+).
YOUNG swing voters
Those voters in the persuadable middle of the electorate within Generation X and Millennial demographic cohorts (under 40 years of age).
Conservative, centrist, and soft Democrat Hispanic voters who are receptive to messages of limited government and individual freedom.
GOP Primary Voters
Voters with strong Republican affinity who reliably turnout in Republican federal, state, and local primary contests.
Voters with strong Republican affinity and mid-to-low turnout election history.
Voters with strong Democratic affinity and mid-to-low turnout election history (for audience tracking purposes).
Liberty-minded voters who prioritize the Constitution and limited government intervention on fiscal, social, and international issues.
Voters who advocate for policies that lower taxes, eliminate government waste, and reduce the growing national debt.
Voters who are gun owners, are interested in guns, or are known 2nd Amendment supporters and oppose additional gun control legislation.
Voters who prioritize value issues and identify with traditional marriage and are pro-life.
Defense-minded voters who prioritize strengthening the military, fighting terrorism and keeping America safe.
Marijuana Ballot Initiatives
Two separate audiences are available to target those voters who either support or oppose the legalization of marijuana for recreational use.
Minimum Wage Ballot Initiatives
This audience includes those voters who oppose efforts to raise the minimum wage or can be persuaded to vote against such efforts.
Individuals who believe American companies should promote efforts to hire American workers and invest in local communities.
Individuals who believe American companies should bring people of diverse backgrounds and opinions together for a common purpose.
Individuals who believe American companies should promote ways in which they make it easier for everyday people to live their daily lives.
Individuals who believe American companies should advocate to make society more equal.
Individuals who believe American companies should take action and prioritize how they're improving the environment.
Individuals who prefer financial service products that help them reach their dreams.
Financial Risk Mitigators
Individuals who prefer financial service products that protect them against financial risk and market volatility.
Financial Service Detractors
Individuals who believe financial service institutions unfairly benefit from a rigged system and often times take advantage of unsuspecting customers.
Financial Service Supporters
Individuals who believe financial service institutions positively contribute to the financial system and make available a wide array of opportunities to customers.
Individuals who believe American companies should provide access to education and increasing opportunities for the future generation.
Individuals who believe American companies should promote careers rooted in science and math training.
Individuals who believe American companies should be transparent about how and where their products are made.
USA Financial Optimists
Individuals who hold an optimistic viewpoint of the country's financial situation.
USA Financial Pessimists
Individuals who hold a pessimistic viewpoint of the country's financial situation.
Auto Company Detractors
Individuals who believe U.S. auto companies often times put profits ahead people and ship jobs overseas.
Auto Company Supporters
Individuals who believe U.S. auto companies invest in American workers and local communities as well as automobiles.
High Disposable Income
Individuals in the marketplace who have a high disposable income and purchase power.