Deep Root Audiences
TV advertising is not effective enough when it is targeted to broad demographics or traditional syndicated audiences. With more than 40 proprietary Deep Root Audiences, you can reach the right audience with the right message on the right medium for your political, public affairs & issue advocacy advertising needs.
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- Public Affairs & Issue Advocacy
Voters who prioritize value issues and identify with traditional marriage and are pro-life.
Democratic Control Concern
Individuals who are concerned that Democratic control of Congress will result in impeachment proceedings.
Democrat leaning individuals who are unfavorable towards Nancy Pelosi.
Individuals open to voting Republican for their state's Governor.
GOP Governor Open
Individuals dismayed by Washington DC but open to voting Republican for their state's Governor.
Work for Welfare
Individuals who support work requirements for welfare recipients.
Tax Reform Positive Impact
Individuals who have been positively personally impacted by tax reform.
Anthem Kneeling Oppose
Individuals who oppose demonstrations of kneeling during the national anthem at sporting events.
Anthem Kneeling Persuadables
Persuadable individuals that are opposed to demonstrations of kneeling during the national anthem at sporting events.
Individuals who are towards the right-side of the political spectrum who support the #MeToo Movement.
Voters who believe the government should invest in large infrastructure projects to spur economic growth.
Voters who oppose outsourcing jobs overseas and prioritize American jobs.
Individuals who support the federal government disincenting cities from becoming sanctuary cities for illegal immigrants.
Individuals who are favorable towards the NRA.
Individuals who are unfavorable towards the NRA.
NRA & Gun Control Crossover
Individuals who are favorable towards the NRA AND Gun Control Advocates.
Robots in Workplace Supporters
Individuals who are supportive of the increased use of robots/ automation in the workplace.
Robots in Workplace Persuadable
Individuals who are open to the increased use of robots/ automation in the workplace.
Robots in Workplace Detractors
Individuals who are opposed to the increased use of robots/ automation in the workplace.
Self-Driving Cars Supporters
Individuals who are supportive of the increased use of self-driving cars.
Self-Driving Cars Persuadables
Individuals who are open to the increased use of self-driving cars.
Self-Driving Cars Detractors
Individuals who are opposed to the increased use of self-driving cars.
Corporate Social Responsibility
Individuals who base their product purchase decisions based on the public stances of companies and their leaders.
Republican Swing and GOTV targets who plan on voting prior to Election Day.
Unfavorable to Media
Individuals who are GOP turnout targets and who feel unfavorably towards media and their coverage of events and people.
Individuals who are extremely concerned about the opioid crisis and believe the government should do more to address the problem.
Democrat leaning individuals who voted for President Trump in 2016.
High turnout voters with a robust pedigree of leading socio-economic characteristics, including executive leadership, media consumption, and online activity.
Tax Reform Persuadables
Voters in the persuadable middle of the electorate whose support for tax reform increases upon learning tax reform's economic benefits.
Voters who believe in enforcing existing immigration laws and support the building of a wall to protect the nation's borders.
Make America Great Again
Voters who strongly supported Donald Trump and his vision to Make America Great Again in the 2016 presidential election.
Hesitant Trump Voters
Voters who hesitantly supported Donald Trump in the 2016 general election.
The persuadable middle of the electorate who are highly likely to turn out in general elections, consistently hold neutral party affiliation and ideology scores and whose ballot support is unlikely to calcify.
Women Swing Voters
Women voters in the persuadable middle of the electorate who have soft Republican leanings and a centrist political ideology.
Blue Collar Voters
Predominately working class white men and women with conservative, centrist, and soft populist political ideology.
Senior Swing Voters
Those voters in the persuadable middle of the electorate within Baby Boomer and Greatest Generation demographic cohorts (65 years of age+).
Conservative, centrist, and soft Democrat Hispanic voters who are receptive to messages of limited government and individual freedom.
GOP Primary Voters
Voters with strong Republican affinity who reliably turnout in Republican federal, state, and local primary contests.
Voters with strong Republican affinity and mid-to-low turnout election history.
Voters with strong Democratic affinity and mid-to-low turnout election history (for audience tracking purposes).
Voters who are gun owners, are interested in guns, or are known 2nd Amendment supporters and oppose additional gun control legislation.
Defense-minded voters who prioritize strengthening the military, fighting terrorism and keeping America safe.