Deep Root Audiences

TV advertising is not effective enough when it is targeted to broad demographics or traditional syndicated audiences. With more than 40 proprietary Deep Root Audiences, you can reach the right audience with the right message on the right medium for your political, public affairs & issue advocacy advertising needs.


#MeToo Conservatives

Individuals who are towards the right-side of the political spectrum who support the #MeToo Movement.

American Jobs

Voters who oppose outsourcing jobs overseas and prioritize American jobs.

Anthem Kneeling Persuadables

Persuadable individuals that are opposed to demonstrations of kneeling during the national anthem at sporting events.

Corporate Social Responsibility

Individuals who base their product purchase decisions based on the public stances of companies and their leaders.

Early Vote

Republican Swing and GOTV targets who plan on voting prior to Election Day.

GOP Governor Open

Individuals dismayed by Washington DC but open to voting Republican for their state’s Governor.

Governor Persuadables

Individuals open to voting Republican for their state’s Governor.

Influentials

High turnout voters with a robust pedigree of leading socio-economic characteristics, including executive leadership, media consumption, and online activity.

Infrastructure Investment

Voters who believe the government should invest in large infrastructure projects to spur economic growth.

NRA & Gun Control Crossover

Individuals who are favorable towards the NRA AND Gun Control Advocates.

NRA Detractors

Individuals who are unfavorable towards the NRA.

NRA Supporters

Individuals who are favorable towards the NRA.

Opioid Crisis

Individuals who are extremely concerned about the opioid crisis and believe the government should do more to address the problem.

Pelosi Detractors

Democrat leaning individuals who are unfavorable towards Nancy Pelosi.

Robots in Workplace Detractors

Individuals who are opposed to the increased use of robots/ automation in the workplace.

Robots in Workplace Persuadable

Individuals who are open to the increased use of robots/ automation in the workplace.

Robots in Workplace Supporters

Individuals who are supportive of the increased use of robots/ automation in the workplace.

Self-Driving Cars Detractors

Individuals who are opposed to the increased use of self-driving cars.

Self-Driving Cars Persuadables

Individuals who are open to the increased use of self-driving cars.

Self-Driving Cars Supporters

Individuals who are supportive of the increased use of self-driving cars.

Social Conservatives

Voters who prioritize value issues and identify with traditional marriage and are pro-life.

Tax Reform Positive Impact

Individuals who have been positively personally impacted by tax reform.

Trump Democrats

Democrat leaning individuals who voted for President Trump in 2016.

Unfavorable to Media

Individuals who are GOP turnout targets and who feel unfavorably towards media and their coverage of events and people.

Democratic Control Concern

Individuals who are concerned that Democratic control of Congress will result in impeachment proceedings.

Sanctuary Cities

Individuals who support the federal government disincenting cities from becoming sanctuary cities for illegal immigrants.

Work for Welfare

Individuals who support work requirements for welfare recipients.

Anthem Kneeling Oppose

Individuals who oppose demonstrations of kneeling during the national anthem at sporting events.

Tax Reform Persuadables

Voters in the persuadable middle of the electorate whose support for tax reform increases upon learning tax reform’s economic benefits.

Immigration Enforcement

Voters who believe in enforcing existing immigration laws and support the building of a wall to protect the nation’s borders.

Make America Great Again

Voters who strongly supported Donald Trump and his vision to Make America Great Again in the 2016 presidential election.

Hesitant Trump Voters

Voters who hesitantly supported Donald Trump in the 2016 general election.

Swing Voters

The persuadable middle of the electorate who are highly likely to turn out in general elections, consistently hold neutral party affiliation and ideology scores and whose ballot support is unlikely to calcify.

Women Swing Voters

Women voters in the persuadable middle of the electorate who have soft Republican leanings and a centrist political ideology.

Blue Collar Voters

Predominately working class white men and women with conservative, centrist, and soft populist political ideology.

Senior Swing Voters

Those voters in the persuadable middle of the electorate within Baby Boomer and Greatest Generation demographic cohorts (65 years of age+).

Hispanic Persuasion

Conservative, centrist, and soft Democrat Hispanic voters who are receptive to messages of limited government and individual freedom.

GOP Primary Voters

Voters with strong Republican affinity who reliably turnout in Republican federal, state, and local primary contests.

GOP GOTV

Voters with strong Republican affinity and mid-to-low turnout election history.

DEM GOTV

Voters with strong Democratic affinity and mid-to-low turnout election history (for audience tracking purposes).

2nd Amendment

Voters who are gun owners, are interested in guns, or are known 2nd Amendment supporters and oppose additional gun control legislation.

Anti-Terrorism

Defense-minded voters who prioritize strengthening the military, fighting terrorism and keeping America safe.