May 17, 2021


Author: Deep Root Analytics

Regular changes to the issue climate and media landscape require advertisers to continually shift their efforts—ensuring that their messages resonate with individuals’ evolving perspectives. In order to accurately reflect the attitudinal and behavioral shifts in the country, Deep Root fully refreshes our standard audience taxonomy every quarter.

These audiences can be leveraged across multiple verticals including:

  • Corporate reputation
  • Public affairs
  • Issue advocacy
  • Political

These audiences cover a wide array of topics ranging from energy and climate, to COVID and healthcare.


Deep Root has an unparalleled ability to navigate the constantly shifting consumer, advocacy, and political landscapes by understanding how societal changes affect attitudes and sentiment at the individual level. We build our standard audiences using data from our in-house national file and our own recurring microtargeting surveys — we always anonymize audience data in order to protect privacy and identity.

We help advertisers build audience-powered campaigns that connect their messages to the most-receptive individuals — creating an environment that allows ads to be not only present, but persuasive. At our core, Deep Root strives to ensure that our clients are using the most sophisticated and accurate audiences possible to drive every part of their campaign strategy.

With the rapidly changing media landscape fragmenting your audience members across screens, individuals are harder to reach than ever before. By leveraging our optimization tools, advertisers can reach our audiences efficiently, no matter how they consume media. Deep Root has partnered with leading providers across all inventory types to make these premium audiences widely available:

  • Addressable TV & VOD
  • CTV & OTT Platforms and Services
  • Digital & Terrestrial Radio
  • Social Media Channels
  • Managed Service Providers
  • Demand Side Platforms
  • Peer-To-Peer Texting

For more information on how to activate these audiences across the advertising ecosystem, please contact Nate Romberg, Deep Root’s Sr. Director of Partnership Sales at [email protected].

Interested in building an audience not available in our standard taxonomy to help target your advertising efforts? We also offer custom audience subscription offerings.  If you’d like to find out more about how Deep Root can help create custom audiences catered to your issue efforts, please reach out to Brian Rose, Deep Root’s VP of Business Development at [email protected]