Mar 23, 2021

Reopening the Schools

Author: Deep Root Analytics

Here at Deep Root, we pride ourselves on building premium, best-in-class audiences that are fully reflective of the constantly shifting consumer, public affairs, and issue climate. Currently, a prominent issue in the minds of Americans across the country is the reopening of schools. With voices ranging from the Biden administration, the CDC, and the teachers unions, to the students and their parents, there are many contributors to the debate on COVID closures in regards to the reopening of schools. In that light, we continue to see messaging focused on government restrictions in relation to schools, as well as more broadly to other businesses and communities across the country.

We have exclusive audiences available that can help you navigate these shifting attitudes and reach factions of the public based on their viewpoint of restrictions on businesses:

  • Pro COVID Closures – Individuals who support self-quarantine measures and restrictions on non-essential businesses.
  • Anti COVID Closures – Individuals who oppose self-quarantine measures and restrictions on non-essential businesses.
  • COVID Closure Persuadables – Individuals who are receptive to messages both for and against self-quarantine measures and restrictions on non-essential businesses.

These topical and scalable audiences can be targeted at every phase of your paid media campaign and leveraged across all screens – including addressable television, over-the-top and connected TV, programmatic digital, social channels, and peer-to-peer texting. To learn more about how you can activate these premium audiences for all of your paid advertising, please contact Nate Romberg, Deep Root’s Sr. Director of Partnership Sales, at [email protected].


Not leveraging our COVID closure audiences? Take a look at our full standard taxonomy to discover other audiences that might be helpful to your ongoing audience targeting efforts. Deep Root has extensive experience in building highly-scalable audiences that can be targeted across all screens – from linear television to Advanced TV and traditional digital. Deep Root audiences can be leveraged across multiple verticals — including corporate reputation, public affairs, issue advocacy, and political — and are always anonymized in order to protect privacy and identity.