Dec 16, 2020

Custom Audiences Are Easier Than Ever

Author: Deep Root Analytics

Deep Root has been at the forefront of audience building innovation since our founding, and our merger earlier this year with TargetPoint Consulting has only enhanced our ability to deliver high quality and accurate targetable audiences for our clients to target across their campaign, issue advocacy, and brand needs.

Now, we’ve taken another step towards greater accessibility by lowering the barrier for completely custom audiences for your needs with our Custom Audience Subscriptions.

Deep Root builds our in-house, standard audiences based on our own recurring microtargeting surveys. These audiences can be used across the issue and political spectrum for your various needs. However, we know that sometimes these efforts require a little bit more. That’s why we have decided to offer an Audience Subscription built around our own recurring surveys and at a lower price than your own custom survey.

If you’d like to find out more about how Deep Root and our audiences can help drive greater efficiencies and impact for your issue efforts or brand, please reach out to Brian Rose at [email protected].


Deep Root is an audience-powered analytics company that identifies your organization’s ideal audiences, optimizes your advertising based on how those audiences consume media, integrates them into platforms for linear, addressable and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.

Deep Root creates its proprietary audiences by leveraging its analytics, targeting, and metrics infrastructure to produce a variety of highly-accurate probabilities for every individual on a wide range of measures that matter to advertisers. These probabilities are built off of its in-house national file that is rich with consumer and behavioral data, vote history, and is regularly enhanced with large-sample issue surveys. Deep Root then matches those audiences into observed TV viewership data to inform audience distribution across the media landscape. These state-of-the-art targeting capabilities ultimately result in more effective and cost-efficient advertising campaigns.

Deep Root has extensive experience in building highly-scalable audiences that can be targeted across all screens – from linear television to Advanced TV and traditional digital. Deep Root audiences can be leveraged across multiple verticals — including corporate reputation, public affairs, issue advocacy, and political — and are always anonymized in order to protect privacy and identity.