Oct 20, 2020

Audience Spotlight: Get Out the Vote

Author: Deep Root Analytics

If you are in a tight race coming down the home stretch to Election Day, audience-based advertising has never been more important as you seek to persuade those likely to vote and motivate those who need an extra push to support your client.

Deep Root has two audiences that will help you do this:

  • GOP GOTV – Low and mid-turnout Republican voters.
  • Likely Voters – All voters classified as highly likely and moderately likely to vote in the upcoming election.

These topical and scalable audiences can be targeted at every phase of your paid media campaign and leveraged across all screens – including addressable television, over-the-top and connected TV, programmatic digital, and social channels. To learn more about how you can activate these premium audiences for all of your paid advertising, please contact Nate Romberg, Deep Root’s Director of Partnership Sales,  at [email protected].


Not leveraging the aforementioned audiences? Take a look at our full standard taxonomy to discover other audiences that might be helpful to your ongoing audience targeting efforts. Deep Root has extensive experience in building highly-scalable audiences that can be targeted across all screens – from linear television to Advanced TV and traditional digital. Deep Root’s political and voter issue audiences are always anonymized in order to protect privacy and identity.