Sep 2, 2020

Kelly Georgia Named 2020 Rising Star

Author: Deep Root Analytics

We here at Deep Root are pleased to congratulate our very own Kelly Georgia for being named a 2020 Rising Star by Campaigns & Elections.

With more screens available than ever to reach your target audience, the importance of cross-screen advertising has never been higher. Kelly has led Deep Root’s efforts expanding the availability of our audience data into OTT, connected TV, and digital platforms.

It’s great to see Kelly’s hard work and creativity recognized by her peers,” said CEO Sara Fagen. “Kelly is truly a rising star at Deep Root Analytics and we are proud of her many contributions in the connected TV and OTT space.

Read more about Kelly’s award, along with the rest of this year’s Rising Star class, here: 2020 Rising Stars.

About Kelly Georgia
Vice President of Data and Digital Partnerships

Kelly joined Deep Root Analytics at the start of 2018. As VP of Data and Digital Partnerships, she works to bridge the divide between television and digital targeting using best in class data solutions. Prior to joining Deep Root, Kelly worked for American Crossroads and its affiliated Super PAC, the Senate Leadership Fund, as well as the issue advocacy organizations Crossroads GPS and One Nation. Most recently, Kelly was Deputy Political Director and Digital Director for those organizations, focusing on digital measurement and cross screen optimization.

About Deep Root

Deep Root is an audience-powered analytics company that identifies your organization’s ideal audiences, optimizes your advertising based on how those audiences consume media, integrates them into platforms for linear, addressable and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.

Deep Root creates its proprietary audiences by leveraging its analytics, targeting, and metrics infrastructure to produce a variety of highly-accurate probabilities for every individual on a wide range of measures that matter to advertisers. These probabilities are built off of its in-house national file that is rich with consumer and behavioral data, vote history, and is regularly enhanced with large-sample issue surveys. Deep Root then matches those audiences into observed TV viewership data to inform audience distribution across the media landscape. These state-of-the-art targeting capabilities ultimately result in more effective and cost-efficient advertising campaigns.