Aug 10, 2020

Audience Spotlight Campaign: Swing Women

Author: Deep Root Analytics

At Deep Root, we pride ourselves on building premium, best-in-class audiences that are fully reflective of the current electorate. The difference between winning and losing an election in many districts across the country will come down to how effectively your message reaches and persuades specific subsets of the electorate — one key voter group to reach is swing women.

With the 2020 general election right around the corner, media buyers, campaign managers, and consultants are finalizing their advertising campaigns for the busy final few months of the election cycle. If you are in a tight race, audience-based advertising has never been more crucial, and in many districts across the country, no audience will be more important to focus on than our Swing Women audience. Although a high percentage of these women live in suburban areas, this audience is built off of hundreds of predictor variables that help us understand women’s ideological affinities and identify female swing voters across the nation, regardless of whether or not they live in suburban areas.

Below is a description of the audience that will help your paid advertising campaigns effectively reach these key voters:

  • Swing Women – Female voters who are likely undecided on the upcoming election and are receptive to messages from both parties.

This topical and scalable audience can be targeted at every phase of your paid media campaign and leveraged across all screens – including addressable television, over-the-top and connected TV, programmatic digital, and social channels. To learn more about how you can activate this premium audience for all of your paid advertising, please contact Nate Romberg, Deep Root’s Director of Partnership Sales, at [email protected].


Not leveraging our Swing Women audience? Take a look at our full standard taxonomy to discover other audiences that might be helpful to your ongoing audience targeting efforts. Deep Root has extensive experience in building highly-scalable audiences that can be targeted across all screens – from linear television to Advanced TV and traditional digital. Deep Root’s political and voter issue audiences are always anonymized in order to protect privacy and identity.