Jul 30, 2020

Audience Spotlight Campaign: Corporate Responsibility

Author: Deep Root Analytics

Here at Deep Root, we pride ourselves on building premium, best-in-class audiences that are fully reflective of the constantly shifting consumer, public affairs, and issue climate. As COVID-19 continues to impact businesses, communities, and workers across multitudes of white-collar and blue-collar professions, we have witnessed CEOs and their companies navigate decisions and take positions that leave a lasting impact on people across the country.

We aim to help our clients navigate these shifting attitudes and reach the appropriate audience as community influencers are affected by said CEOs and companies’ stances on some of the most important issues impacting Americans today.

Our Corporate Responsibility segment will help your paid advertising campaigns effectively reach this audience:

  • Corporate Responsibility – Voters who are community influencers and whose consumption choices are impacted by a company’s or CEO’s stance on issues of societal importance.

If you would like to learn more about this audience’s stances on COVID-19 related issues during the early stages of the pandemic, view our survey from April.

This topical and scalable audience can be targeted at every phase of your paid media campaign and leveraged across all screens – including addressable television, over-the-top and connected TV, programmatic digital, and social channels. To learn more about how you can activate this premium audience for all of your paid advertising, please contact Nate Romberg, Deep Root’s Director of Partnership Sales, at [email protected].


Not targeting our corporate responsibility audience? Take a look at our full standard taxonomy to discover other audiences that might be helpful to your ongoing audience targeting efforts. Deep Root has extensive experience in building highly-scalable audiences that can be targeted across all screens – from linear television to Advanced TV and traditional digital. Deep Root audiences can be leveraged across multiple verticals — including corporate reputation, public affairs, issue advocacy, and political — and are always anonymized in order to protect privacy and identity.