Jun 15, 2020

Virtual Fireside Chat with Deep Root Analytics & TiVo

Author: Deep Root Analytics

A recent Deep Root study based on TiVo’s U.S. household viewership data highlighted that more people are watching linear television, with some of the biggest shifts happening with younger viewers. This surge in linear television underscores the importance of audience-based advertising for corporations and campaigns alike. 

We’ve seen drastic changes in media consumption habits since stay-at-home orders were issued across the states, and focusing on hitting audiences – regardless of how they are viewing – can help you navigate this rapidly changing landscape.

To learn more about these findings, join us for a Virtual Fireside Chat on June 17 at 12:30 p.m. ET. Deep Root’s Vice President of Data and Digital Partnerships, Kelly Georgia, and Vice President of Data Science, Corey Mull, will be joining TiVo’s Fariba Zamaniyan, Vice President, Advanced TV Data, for this webinar.

We look forward to seeing you at the webinar!