May 5, 2020

OTT Advertising with Deep Root Analytics

Author: Deep Root Analytics

Are you struggling to make sense of how to include OTT advertising in your media plan?

Deep Root is here to help. As the experts in media optimization via data-driven linear TV, we have spent the last several years studying all of the new content and delivery options, allowing us to act as a resource for our clients and help them navigate this increasingly fractured media landscape.

Deep Root Analytics can help guide your OTT planning and buying in a variety of ways:

  • Rich audience profiles: Since all of our work begins at the audience level, we can provide rich audience profiles that include media consumption habits to help you identify the best cohorts to reach on OTT. We can tell you how each member of your audience is most likely to get their TV, including special flags for cord cutters and streamers. We also have robust estimates of how much time they spend both online and watching TV.
  • Leveraging linear TV data for viewership insights: If we are optimizing your linear buy, we can also help you combine linear and OTT insights for better OTT targeting. A deeper understanding of the type of content audiences enjoy on linear television can then be used to make supplemental OTT buys on platforms where you can do some basic content targeting.
  • Deep integrations of our audiences into OTT platforms: Finally, our pre-modeled Deep Root audiences live in a variety of OTT platforms for easy activation. These integrations give clients access to turnkey data-driven OTT, whether or not they are also targeting these audiences on linear television. We can also work with clients to onboard their custom audiences into select platforms.

For more details on how to work with Deep Root on the implementation of OTT into your media buys, please contact Nathan Romberg, Deep Root’s Director of Partnership Sales at [email protected].