Mar 4, 2020

NEW in 2020: Deep Root Congressional District Audience Ratings

Author: Deep Root Analytics
With nominees being established in several competitive congressional districts yesterday, Deep Root is thrilled to announce an exciting innovation for 2020: we now have congressional district specific audience ratings for linear optimization. This means that Deep Root will produce unique ratings for all 435 congressional districts, increasing the efficiency and effectiveness available to campaigns across the country.

“This new feature is a function of our commitment to bringing best-in-class data and technology to campaigns up and down the ballot,” said Alex Lundry, Deep Root’s Chief Data Scientist.

District-specific ratings will be available for all of our pre-built Deep Root Audiences as well as custom audiences. When paired with our targeted video-on-demand, TV Everywhere, OTT and programmatic digital advertising via partners like Ampersand, Deep Root can power highly targeted, cross-platform campaigns for congressional campaigns nationwide. 

If you are involved in a congressional race and would like to learn more about how Deep Root can help you optimize your budget and reach your intended congressional district audiences, please contact Brian Rose, Deep Root’s Senior Director of Business Development at [email protected].