Feb 24, 2020

ICYMI: Ampersand Announces New Partnership with Deep Root Analytics

Author: Deep Root Analytics
We are thrilled to share that Ampersand announced a new partnership with us last week. Read their release below.

Dear Partner:

Today we’re excited to share that we’ve completed a new integration with Deep Root Analytics, an audience-powered analytics company.

Deep Root creates audience segments that are built for political and issue advertisers. They leverage a rich data set of voter history, consumer and behavioral insights to then match those audiences to inform strategic buying across the media landscape. These targeting capabilities result in more precise, effective and cost-efficient advertising campaigns.

Our new integration will improve your targeting capabilities within Ampersand by further allowing you to activate against any Deep Root audience segment, whether you’re a candidate, public affairs, or corporate advocacy advertiser. These audience segments will now be available on all digital inventory through Ampersand, which includes MVPD’s VOD/TVE, OTT/Connected devices, and digital video households.

For more information on how to activate these audiences for your advertising campaign, please review the attached information or contact Nathan Romberg, Deep Root’s Director of Partnership Sales at [email protected], or Tim Kay, Ampersand’s VP of Political Strategy at [email protected].