DEEP ROOT ANALYTICS ANNOUNCES KEY NEW HIRES
ARLINGTON, VA (October 29, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, analyzes how they consume media, integrates them into media platforms, and measures the audience impact of paid and earned media, announced two new hires to its growing revenue team.
Brian Rose has been hired as Senior Director of Business Development, joining Deep Root after managing state affairs and advocacy for the Retail Industry Leaders Association (RILA). “Brian has significant experience in the public affairs and advocacy communities, which will help Deep Root better serve our growing list of clients in those sectors. He will be instrumental in bringing our Deep Root Platform to new markets as more advertisers seek an audience-powered approach to building more effective and efficient campaigns,” said Deep Root CEO Sara Fagen.
Nathan Romberg has been hired as the company’s Director of Partnership Sales after spending four years at BASK Digital Media. “Deep Root has invested heavily in building best-in-class audiences for political, public affairs and corporate reputation advertisers, and those audiences are now available in an ever-growing list of online platforms for digital activation,” said Deep Root Chief Revenue Officer David Seawright. “Nathan’s experience overseeing cross-platform digital advertising campaigns uniquely positions him to help agencies and advertisers understand how Deep Root’s premium audiences can be utilized to elevate their digital targeting capabilities.”
To ask Brian how Deep Root can leverage its audience-powered analytics to help your campaign, email [email protected].
To speak with Nathan about which platforms are integrated with Deep Root Audiences and can be leveraged to power your addressable and digital campaigns, email [email protected].
ABOUT DEEP ROOT
Deep Root is an audience-powered analytics company that does four things: identifies your organization’s ideal audiences, analyzes how they consume media for optimal advertising, integrates them into platforms for linear, addressable and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.
We do this by leveraging our analytics, targeting and metrics infrastructure that produces a variety of highly accurate probabilities for every adult in your market on the measures that matter most to your organization. We then match those audiences to observed TV viewership data to create audience-specific TV ratings as well as into addressable and digital ad platforms for online activation. Our state-of-the-art targeting capabilities make your advertising plan more effective and more cost-efficient, all while providing clients total situational awareness by quantifying the audience value of paid and earned media activity.