May 22, 2019

Deep Root Analytics Announces Key New Hires & Staff Promotions

Author: Deep Root Analytics
Corey Mull – Vice President of Data Science
Max Farago – Senior Data Engineer
Devon Tenney – Data Analyst

ARLINGTON, VA (May 22, 2019) – Deep Root, an audience-powered analytics company that identifies audiences, optimizes media to them, integrates them into media platforms, and measures the audience impact, announced two new hires and a key team member promotion.

Corey Mull was promoted to Vice President of Data Science.  “Corey has spent the last two years at Deep Root revolutionizing our data science capabilities.  His passion for problem-solving and deep curiosity make him a great data scientist, while his ability to communicate simply and his easy grasp of business use cases and client needs make him a great part of our team.  We look forward to seeing him grow out our data science operations in this new role,” said Alex Lundry, Cofounder of Deep Root Analytics. 

Max Farago has been hired as the company’s Senior Data Engineer.  Max has two decades of experience building data-driven applications and most recently served as a Data Engineer at PreciseTarget, a data science startup where he used consumer transaction and retail product data to build recommendation systems and robust data pipelines to process them.  Lundry added, “Max brings an ideal blend of talents to Deep Root – he is an experienced data engineer that does full stack development and has a deep understanding of data science methods. His enthusiasm for building things and building them right drew us to him and are going to help us grow our capabilities significantly for our clients.”

Devon Tenney has been hired as a Data Analyst.  Devon joins us from The Data Trust, where he was responsible for the national voter file development process.  Devon is a graduate of Brigham Young University with a degree in Political Science, and recently completed a Master of Science in Data Science at Utica College.  “Devon’s ability to pick up our tech stack and run with it has been remarkable.  He is a quick learner and hard worker who we know is going to add a lot of value for our clients.” said Sara Fagen, CEO of Deep Root Analytics. 

  • To learn about Deep Root Audiences, including how best to find key influentials on issues you care about, click here.
  • To learn more about how Deep Root can provide audience-centric, actionable insights to guide your paid media efforts, click here.
  • To learn more about how Deep Root can help you gain a larger return for a TV advertising budget of any size, click here.


Deep Root is an audience-powered analytics company that does four things: identifies your organization’s ideal audiences, analyzes how they consume media for optimal advertising, integrates them into platforms for linear, addressable and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.

We do this by leveraging our analytics, targeting and metrics infrastructure that produces a variety of highly accurate probabilities for every adult in your market on the measures that matter most to your organization. We then match those audiences to observed TV viewership data to create audience-specific TV ratings as well as into addressable and digital ad platforms for online activation. Our state-of-the-art targeting capabilities make your advertising plan more effective and more cost-efficient, all while providing clients total situational awareness by quantifying the audience value of paid and earned media activity.

For more information, follow @DeepRootX and visit