Jan 10, 2019


Author: Deep Root Analytics


ARLINGTON, VA (January 10, 2019) – Deep Root Analytics, a leading marketing technology company that partners with advertising and communications professionals to more effectively reach target audiences across all media platforms, announced Sara Fagen will serve as Chief Executive Officer. Fagen co-founded Deep Root Analytics in 2013 and is a long-term board member.

Fagen brings over twenty years of experience in data and analytics, politics and public affairs having most recently served as a partner at DDC Public Affairs. During Fagen’s tenure, DDC experienced unprecedented growth and was acquired by Omnicom in 2014.

“Sara is the right person to lead Deep Root Analytics. Her passion for smart solutions to marketing challenges and her deep knowledge of data analytics, politics and public affairs will help Deep Root improve its products and grow its client base,” said Alex Lundry, Chief Data Scientist and Co-founder of Deep Root Analytics.

Today, Deep Root Analytics also announced a major expansion of its premier TV targeting solutions into the public affairs, issue advocacy and corporate reputation markets with a new platform tailored to the needs of this growing industry. This platform, known as Canopy, empowers corporate brand, reputation and public affairs managers to execute communications strategies to the audiences they care about while tracking the impact of their paid and earned media. Additionally, they can measure the impact of their allies and competitors against those same target audiences.

As audience and media consumption data experts, Deep Root brings the same proven media expertise trusted in politics to the public affairs landscape, having optimized more than $1 Billion in TV advertising since 2013 and partnered with more candidates, campaigns, committees and organizations at all levels than any other media analytics provider. In the 2018 cycle alone, Deep Root optimized media in more than 100 federal, statewide, local races and ballot referendums.

Throughout 2019, Deep Root will release deep audience, media consumption and issue dives into the data behind key legislative priorities in the public arena, including government spending on infrastructure, reform of our criminal justice system, trade and tariffs, the sharing economy, healthcare, attitudes towards renewable energy, consumer trust of technology companies and much more. From this data, Deep Root will build detailed audience profiles for its public affairs clients to provide actionable insights into the advocacy advertising space.