Jun 14, 2017

Survey Suggests American Voters Have More in Common Than You Might Think

Author: Eric Oster, Source: AdWeek

“Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on.

Following the contentious 2016 presidential election, Deep Root Analytics, a firm co-founded by former Mitt Romney campaign director of data science Alex Lundry, conducted a survey of 5,981 American voters from Nov. 29 to Dec. 5.

‘Speaking American: Communicating & Advertising In America 2017′ sought to answer these questions: What do these election results tell us about America? And, what does that mean for how we engage and communicate with consumers and voters? The results provide a somewhat nuanced view of the American voter….”

 

To read more, access the article here.