May 18, 2015


Author: Deep Root Analytics

ARLINGTON, VA (May 18, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Co-Founder Alex Lundry has joined Deep Root Analytics in a full-time capacity as Chief Data Scientist.

With more than 10 years of experience in public opinion research, microtargeting, and data science, Lundry will direct the company’s core product platform and the collection and management of multi-sourced media consumption data. As Deep Root Analytics continues to grow, he will be an innovative voice in how the company and its clients leverage custom ratings and integrate measurement, attribution, and optimization models in Broadcast and Cable TV advertising and across audience-specific media mix models.

“We are thrilled to have someone as talented as Alex, who helped found this company, taking on such an important role,” said CEO Brent McGoldrick. “As our team continues to grow, his work will be critical to innovating the next generation of predictive media analytics products and services.”

Lundry co-founded Deep Root Analytics in the fall of 2013 and serves as a Board Member. In 2012 he worked as Director of Data Science for Mitt Romney’s 2012 presidential campaign, driving data-based decisions across all departments. Most recently, Lundry served as Senior Vice President and Chief Data Scientist for TargetPoint Consulting, one of the nation’s foremost public opinion and market research firms.

“Deep Root Analytics has grown into a world-class data and analytics company at the cutting edge of advertising optimization.  At this important time for the company, I am thrilled to take on this new role and continue to grow our innovative product portfolio,” said Lundry.

Alex has taught as an adjunct instructor of statistics in the Government Departments of both Georgetown and Johns Hopkins Universities and has a Political Science degree from Swarthmore College, and a Masters of Public Policy from Georgetown University where he focused on public opinion research.

The Deep Root Difference

Deep Root Analytics leverages media analytics to surface hidden data insights and provides greater efficiency, effectiveness and accountability for media buying decisions. Using proprietary methodology, Deep Root Analytics matches first-party target data to a blended set of large-linked, multi-sourced datasets and makes available a suite of media analytics dashboards and tools, including custom ratings, optimized media buys, ad occurrence evaluation, media mix modeling, and unduplicated reach analysis. For more information, follow @DeepRootX and visit