DATA AND RESEARCH VETERAN JOINS DEEP ROOT ANALYTICS AS CEO
ARLINGTON, VA (April 20, 2015) – Deep Root Analytics, an innovator in predictive media analytics, today announced Brent McGoldrick has joined Deep Root Analytics as Chief Executive Officer.
With 20 years of experience in political and brand research and corporate and public affairs, McGoldrick will guide the company’s core media analytics offering in the consumer and political industries, ensuring all media decisions are audience-driven and deeply rooted in data.
“The recent explosion of high-volume, observed-viewing-behavior data is making everything knowable in TV targeting,” said McGoldrick. “This shift is creating a new strategic discussion about how political & public affairs campaigns and corporate brands can more effectively place cable and broadcast advertising. I’m thrilled to be joining the group of experts at Deep Root Analytics who are helping campaigns and companies take advantage of this shift.”
Most recently, McGoldrick served as Managing Director with FTI Consulting’s Strategic Communications practice in Washington, D.C. In 2012, he worked as Director of Advertising Analytics on the Romney-Ryan campaign. He also was co-founder and Vice President of Grassroots Targeting, developing microtargeting and market segmentation for political campaigns, corporate and public affairs clients.
Brent has taught as an adjunct professor of microtargeting at George Washington University’s Graduate School of Political Management. He earned an MBA in marketing from Georgetown University’s McDonough School of Business and a BA in public policy from Duke University.
The Deep Root Difference
Deep Root Analytics leverages media analytics to surface hidden data insights and provides greater efficiency, effectiveness and accountability for media buying decisions. Using proprietary methodology, Deep Root Analytics matches first-party target data to a blended set of large-linked, multi-sourced datasets and makes available a suite of media analytics dashboards and tools, including custom ratings, optimized media buys, ad occurrence evaluation, media mix modeling, and unduplicated reach analysis. For more information, follow @DeepRootX and visit deeprootanalytics.com.