Jan 28, 2015

Big Data Remakes Texas Campaign Ad Spend

Author: deeproot_admin

When Republican Greg Abbott took to the stage last November to claim his resounding 20-point win over Wendy Davis to become governor of Texas, he might have thanked Big Data campaigning for bringing him there.

By leveraging set-top-box data and an array of consumer marketing information, Abbott’s campaign team assembled a tightly integrated media marketing machine that hammered the appropriate message at the appropriate time to the appropriate audience with exceptional efficiency and economy, says Republican strategist Dave Carney who recruited and managed the team.