Oct 23, 2014

THE INFLUENCERS 50

Author: deeproot_admin

The digital innovation we’ve seen in the campaign world over the past two presidential election cycles has altered the industry’s business model in a way that will shape campaigns and political outcomes through the 2016 cycle and beyond. Our Influencers 50 list reflects that new reality.

One of the driving forces of the campaign business today: accessibility. Simply stated, more candidates and campaigns will be able to take advantage of the digital and analytics tools that helped drive President Obama’s 2012 reelection effort.