Jul 14, 2014

Political Ads Take Targeting to the Next Level

Author: deeproot_admin

WASHINGTON—Politicians are moving away from blanket TV advertising, now that they know you better and where to find you.

When New Jersey Republican Gov. Chris Christie wanted to reach Hispanic voters during his re-election campaign last year, a team of outside data crunchers discovered that viewers of “Dama y Obrero,” a Spanish-language telenovella about a woman torn between two men, would likely be more receptive to his message than people who watch “Porque el Amor Manda,” a romantic comedy